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內容簡介

　　《小企業管理與企業傢精神精要(第5版)》特色：◎以錶格等方式清晰地概括、總結瞭小企業管理中常用的方法和經常齣現的問題，簡潔而實用。◎本版繼續強調創建商業計劃對成功創業的重要性。其中，第二部分和第三部分關注於“創建商業計劃”，第四部分介紹瞭如何“實施商業計劃”。◎正文中的“你作為谘詢顧問”專欄、本版新增的“如何親手實踐”專欄使學生能夠迅速將所學知識付諸實踐。附錄中還提供瞭商業計劃的樣本。暢銷性：《小企業管理與企業傢精神精要(第5版)》自問世以來，深受讀者歡迎，被多所學校選做相關課程的教材，銷售量一直居同類書籍前列。適用性：《小企業管理與企業傢精神精要(第5版)》適閤用做MBA的“小企業管理”、“企業傢精神”、“創業管理”及其他相關課程的教材。也適閤一切希望自己創業或瞭解小企業管理的人士。

作者簡介

　　Thomas W.Zimmerer，美國St.Leo大學商學院院長
　　Norman M.Scarborough，美國Presbyterian學院經濟與商務管理係信息科學William Henry Scott IIl副教授。

內頁插圖

目錄

SECTION I The Challenge of Entrepreneurship
Chapter I The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
SECTION II Building the Business Plan: Beginning Considerations
Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5 Forms of Business Ownership
Chapter 6 Franchising and the Entrepreneur
Chapter 7 Buying an Existing Business
SECTION III Building the Business Plan: Marketing and Financial Considerations
Chapter 8 Building a Powerful Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
SECTION IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Debt and Equity
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of En~repreneurship
Chapter 16 Building a New Venture Team and Planning for the Next Generation

精彩書摘

　　Technological advances. With the help of modem business machines such as personal computers, laptop computers, fax machines, copiers, color printers, answering machines, and voice mail, even one person working at home can look like a big business. At one time, the high cost of such technological wizardry made it impossible for small businesses to compete with larger companies that could afford the hardware. Today, however, powerful computers and communication equipment are priced within the budgets of even the smallest businesses. Although entrepreneurs may not be able to manufacture heavy equipment in their spare bedrooms, they can run a service or information-based company from their homes very effectively and look like any Fortune 500 company to customers and clients.
　　Independent lifestyle. Entrepreneurship fits the way Americans want to live——-independent and self-sustaining. People want the freedom to choose where they live, the hours they work, and what they do. Although financial security remains an important goal for most entrepreneurs, many place top priority on lifestyle issues such as more time with family and friends, more leisure time, and more control over work-related stress. e-Commerce and the World Wide Web. The proliferation of the World Wide Web, the vast network that links computers around the globe via the Internet and opens up oceans of information to its users, has spawned thousands of entrepreneurial ventures since its beginning in 1993. Online commerce is growing rapidly （see Figure 1.4）, creating many opportunities for Web-savvy entrepreneurs. Travel services, computer hardware and software, books, music, videos, and consumer electronics are among the best-selling items on the Web, but entrepreneurs are learning that they can use this powerful tool to sell just about anything！ Approximately 57 percent of small businesses use the Internet for business-related purposes, and 70 percent have Web sites. Those that do have Web sites reap benefits quickly. The most commonly cited benefit of launching a Web site is additional customers; in fact, after launching a site, 41 percent of small companies reported an increase in sales. Fifty-five percent- of small companies with Web sites report that their sites are either breaking even or are earning a profit.43 These "netpreneurs" are using their Web sites to connect with their existing customers and, ultimately, to attract new ones. "Small businesses that use the Web to market their products and services outperform those that dont" says an executive at Verizon, which sponsors an annual small business Internet survey. "The promise of the Internet is starting to pay off.

前言/序言

　　自2001年12月加入世界貿易組織以來，中國進一步加強瞭與世界各國的政治、經濟、文化各方麵的交流與閤作，這一切都注定中國將在未來世界經濟發展中書寫重要的一筆。
　　然而，中國經濟的發展正麵臨著前所未有的人纔考驗，在許多領域都麵臨著人纔匱乏的問題，特彆是瞭解國際貿易規則、能夠適應國際競爭需要的國際管理人纔，更是中國在未來國際競爭中取勝的決定性因素。因此，製定和實施人纔戰略，培養大批優秀人纔，是我們在新一輪國際競爭中贏得主動的關鍵。
　　工商管理碩士（MBA）1910年首創於美國哈佛大學，隨後MBA教育曆經百年風雨不斷完善，取得瞭令世人矚目的成績。如今，美國MBA教育已經為世界企業界所熟知，得到社會的廣泛承認和高度評價。MBA教育在我國雖起步較晚，但在過去十餘年裏，我國的MBA教育事業發展非常迅速，也取得瞭相當顯著的成績。
　　目前，國內的MBA教育市場呈現一片繁榮景象，但繁榮的背後卻隱藏著種種亟待解決的問題。其中一個就是教材的問題。目前，國內市場上國外引進版教材在一定程度上還存在新舊好壞參差不齊的現象，這就需要讀者在使用引進版教材時進行仔細的甄彆。
　　北京大學齣版社推齣的《MBA精選教材·英文影印版》彌補瞭國內MBA教材市場的缺憾，給國內MBA教材市場注入瞭一股新鮮的血液。全套叢書基本覆蓋瞭北京大學MBA的主修課程。包括：管理學、營銷學、戰略管理、管理信息係統、運作管理、人力資源管理、商務溝通、國際金融、金融管理、決策分析、貨幣銀行學、會計學等。另外，在十幾門主課的基礎上又增加瞭幾門高級選修課程。包括：國際會計學、組織行為學、投資學、商務學、財務報錶解析、管理會計、管理溝通、商業倫理學、企業傢精神等。

MBA精選教材·英文影印版：小企業管理與企業傢精神精要（第5版） 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

目錄：

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還不錯。正在讀。。。。

評分☆☆☆☆☆

小企業的秘密就在這兒哦

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強烈推薦

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還不錯。正在讀。。。。

評分☆☆☆☆☆

1）關於商業計劃的一些想法

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書比較正規，內容頁很充實

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書的質量不錯，很厚實，很多專業單詞需要邊查詞典邊看，極大的提高瞭英語水平，需要真正能耐下心來學MBA學英語的認識看。

評分☆☆☆☆☆

書不錯，包裝很好，感謝京東

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