店鋪： 瀾瑞外文Lanree圖書專營店
齣版社： Portfolio
ISBN：9781591846598
商品編碼：1197711347
包裝：平裝
外文名稱：Netflixed- The Epic Ba...
齣版時間：2013-09-24
頁數：292
正文語種：英語
具體描述
圖書基本信息
Netflixed: The Epic Battle for America's Eyeballs
作者： Gina Keating;
ISBN13： 9781591846598
類型： 平裝(簡裝書)
語種： 英語（English）
齣版日期： 2013-09-24
齣版社： Portfolio
頁數： 292
重量（剋）： 181
尺寸： 21.59 x 13.97 x 2.286 cm
商品簡介
The inside story of Netflix's incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, ａｍａｚｏｎ, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.用戶評價
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