具体描述
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
用户评价
##偶尔看看励志书…
评分##Fly or die.
评分##barnes & noble, union square.
评分##小书。做面膜和煮豆浆的时间里看完的
评分##总是在challenge现有的认知系统，真是讨厌 <3 而且还有一些关于人性的细节，太赞。I really wanna buy him a beer now.
评分##竟然很实用
评分Don't be humble. Be good, real GOOD. 中国的教育界要好好学学，没有这种舍我其谁的气概，怎么改变世界？Finished 5/15/2014
评分##有种书应该被特殊分类为 卡片
评分##即使作为业内人士，能给的最高评价也就是“呵呵”。
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