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内容简介

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

作者简介

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

精彩书评

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

前言/序言

Understanding Media了解媒体 英文原版 [平装] 电子书 下载 mobi epub pdf txt

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好书！理论不错，文笔也很好~~

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好书！理论不错，文笔也很好~~

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好书！理论不错，文笔也很好~~

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本书适合传播学文化学读者。劳特里奇经典丛书，虽然平装，但是用纸考究，印刷质量好，可读可藏。

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买了中文版，随便看看英文版吧

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希望你能越做越好，成长有你有我大家一起来，很好的宝贝。

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适合提高英语阅读，行文很地道，适合学习社会科学类的学生阅读

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麦克卢汉的力作，纯英文

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经典

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