具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##“Because I honestly wished I could do it all over again.”
评分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##写得太感人了，一点架子也没有，发自内心，最后我看哭了
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
评分##This book has everything! This book is everything! Gosh, I laughed and cried.
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