基本信息

书名：商务英语综合教程3(附光盘)/新时代商务英语专业系列教材

定价：42.00元

作者：陈敏,翁凤翔,郭桂杭

出版社：重庆大学出版社

出版日期：2017-11-01

ISBN：9787568906562

字数：

页码：217

版次：1

装帧：平装

开本：16开

商品重量：0.4kg

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内容提要

《商务英语综合教程3/新时代商务英语专业系列教材》共12个单元，主题涉及国际贸易、商品定价、品牌、产品创新、消费者行为、危机管理、人力资源管理、领导力、城市化、企业文化、工作文化、跨文化交际等经济、商务、文化和管理方面的内容。每单元由导入练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家重要刊物和书籍；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则围绕课文重点难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。课文B选择与课文A同一主题的文章，为延伸阅读材料，主要由学生自主学习，旨在提供不同角度思考同一领域的问题，从而更加全面而深刻地了解此商务方面的知识，并激发学生对此领域进一步探讨的热情。
　　《商务英语综合教程3/新时代商务英语专业系列教材》适合商务英语专业或英语专业（商务方向）大二学生使用，也可作为英语爱好者和从事国际商贸活动与商务管理的人士的参考教材。

目录

Unit 1 Internationa Trade
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B MaiStreet Meets the Global Economy

Unit 2 Pricing
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers

Unit 3 Branding
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do

Unit 4 Products
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle

Unit 5 Customer Behavior
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior

Unit 6 Corporate Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture iSmall Businesses

Unit 7 Crisis Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communicatioand Public Trust

Unit 8 Leadership
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers ithe Next 50 Years

Unit 9 Urbanization
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Mass UrbanizatioCould Lead to Unprecedented HumaCreativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal ThaOthers——China's Need for a New UrbanizatioPolicy Reaches a Critical Point

Unit 10 Work Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A AmazoOnly Perfected What AmericaWork Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine

Unit 11 Cross-cultural Communication
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity ithe Workplace and How to Aid Intercultural CommunicatioWork-place Diversity

Unit 12 HumaResources Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron
Part Ⅲ Supplementary Reading
Text B HR Evolves into 'HumaCapital Management

作者介绍

文摘

序言

Unit 1 Internationa Trade
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Free Trade Under Fire
Part Ⅲ Supplementary Reading
Text B MaiStreet Meets the Global Economy

Unit 2 Pricing
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Pricing New Products
Part Ⅲ Supplementary Reading
Text B How to Sell a Price Increase to Your Customers

Unit 3 Branding
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A The Power of Branding
Part Ⅲ Supplementary Reading
Text B What Great Brands Do

Unit 4 Products
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A A New-product Innovator
Part Ⅲ Supplementary Reading
Text B Product Life Cycle

Unit 5 Customer Behavior
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Situational Influence
Part Ⅲ Supplementary Reading
Text B What is Consumer Behavior

Unit 6 Corporate Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Southwest Airlines' Team Culture
Part Ⅲ Supplementary Reading
Text B Culture iSmall Businesses

Unit 7 Crisis Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement
Part Ⅲ Supplementary Reading
Text B VW Crisis Communicatioand Public Trust

Unit 8 Leadership
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Nap Rooms Gone Bad
Part Ⅲ Supplementary Reading
Text B Three Issues That Should Preoccupy Managers ithe Next 50 Years

Unit 9 Urbanization
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Mass UrbanizatioCould Lead to Unprecedented HumaCreativity——But Only if We Do It Right
Part Ⅲ Supplementary Reading
Text B Urbanization： Some are More Equal ThaOthers——China's Need for a New UrbanizatioPolicy Reaches a Critical Point

Unit 10 Work Culture
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A AmazoOnly Perfected What AmericaWork Culture Created
Part Ⅲ Supplementary Reading
Text B The Happiness Machine

Unit 11 Cross-cultural Communication
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Factors Affecting Cross-cultural Business Communication
Part Ⅲ Supplementary Reading
Text B Diversity ithe Workplace and How to Aid Intercultural CommunicatioWork-place Diversity

Unit 12 HumaResources Management
Part Ⅰ Lead-iActivities
Part Ⅱ Intensive Reading
Text A Did HR． Cause the Downfall of Enron
Part Ⅲ Supplementary Reading
Text B HR Evolves into 'HumaCapital Management