具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##Highly recommend!
评分##1/4扯淡词条，1/2 普通词条，1/4 启发性词条。
评分##很多都是其他学科的常识简介
评分##如题，一些通用的设计准则
评分##搞设计的人真可怕，心理抓得这么透切
评分##学一遍名词还挺好玩的。纯科普用。
评分##Highly recommend!
评分##基本上一页一个规则，简洁明了也深入。不仅是一本学习设计principles的好书，也是一本学习写作的好书。
评分##整本书弥漫着evolutionary psychology的调调。走马观花看一遍，还是蛮有趣的。
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