法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。
[美]塔爾•雷茲
《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。
在綫閱讀本書
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
點擊鏈接進入中文版:
彆獨自用餐
##最近讀的書裏這本可以說是最好的瞭,整本都寫的很實在。但是要總結也簡單——我為人人,人人為我。 本來想推薦給辦公室裏的其他同事,但最終卻隻為其中一人做瞭推薦。我的原因是,其他人缺少書中所強調的真誠。 可是這樣又似乎陷入瞭自相矛盾。我是否缺少對其他同事的真誠呢...
評分##上周遇到一個做銷售的妹子,企圖攻陷某。當然某是心知肚明。一開始勾引某去逛街看電影被某迴瞭,然後說到星座血型被某用心理學的模式論反駁到瞭。於是吃完飯後就開始吐苦水——既然她都這樣瞭總不能不安慰她罷?於是撿瞭些不要緊的糾結往事敷衍瞭一下。 末瞭她大抵以為某是上鈎...
評分##彆獨自用餐 剋林頓、卡耐基等奉行的人脈經營攻略 抓住當下,想做什麼、能做什麼就立刻動手!這也許是一種魯莽,但更是一種神奇的力量! ——歌德 我的爸爸名叫皮特•法拉奇,他是第一代美國移民,二戰時做水手的他跟隨商船來到瞭這裏,之後他在鋼鐵廠找到...
評分##記得以前對這種類型的書非常地不屑一顧,而如今麵對社會的時候發現其實圓融並不和理想矛盾,隻要心誠就行。這本書還是很不錯的,此類書中也算經典瞭吧。
評分##P4 “貧窮”絕不僅僅意味著缺錢,它更意味著你沒有辦法跟那些可以幫助你成功的人有任何聯係。 P5 任何領域的成功,尤其是商界,都在於與人共事,而不是反對和提防。 與其他人來往可以使人們的生活有所變化,同時也是探索、瞭解並豐富自己生活的一種方式;這成為我在生活中積...
評分 評分本站所有內容均為互聯網搜尋引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度,google,bing,sogou 等
© 2025 book.coffeedeals.club All Rights Reserved. 靜流書站 版權所有