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　　本书是一本经典的外贸英语函电教材，也是guojiaji双语教学示范课程参考教材。根据《UCP600》和《Incoterms 2010》编写，附有大量的业务信函范本和样信评述，帮助读者写出地道的外贸业务信函，并根据时代发展第3版增加了跨境电商实务中的业务信函。本书还有配套的学习网站可供使用，是一本广受师生好评的优秀教材。

内容简介

　　本书系统地介绍了外贸业务中英语常用文体写作的基本知识，包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧，并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例，提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体，如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用，此外，还列举了外贸业务实践中常用的一些单据和单证实例。另外，为适应近年来跨境电子商务的迅猛发展，第3版新增了跨境贸易的内容，使本书更加符合当前国际贸易发展的需要。
　　本书共18个单元，包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同及商务社交信函等。在每一章节中，适当增加跨境电子商务往来信函或者跨境电子商务中常用的用语与语句。
　　本书适用于国际贸易、市场营销、电子商务、商务英语、企业管理、经济贸易等专业的学生，同时也适用于从事或准备从事外贸工作的其他专业人员。

内页插图

目录

Contents
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 20
Section Seven Useful Words & Expressions 22
Section Eight Useful Sentences 23
Section Nine Exercises 25
Chapter Two Establishing Business Relations 29
Section One Introduction 29
Section Two Specimen Letters 30
Section Three Useful Words & Expressions 43
Section Four Useful Sentences 44
Section Five Exercises 49
Chapter Three Enquiries 52
Section One Introduction 52
Section Two Specimen Letters 53
Section Three Useful Words & Expressions 60
Section Four Useful Sentences 62
Section Five Exercises 66
Chapter Four Offers and Quotations 70
Section One Introduction 70
Section Two Specimen Letters 71
Section Three Useful Words & Expressions 79
Section Four Useful Sentences 80
Section Five Exercises 84
Chapter Five Counter-offers 87
Section One Introduction 87
Section Two Specimen Letters 87
Section Three Useful Words & Expressions 94
Section Four Useful Sentences 96
Section Five Exercises 99
Chapter Six Conclusion of Business 105
Section One Introduction 105
Section Two Specimen Letters 106
Section Three Useful Words & Expressions 112
Section Four Useful Sentences 113
Section Five Exercises 118
Chapter Seven Terms of Payment 121
Section One Introduction 121
Section Two Specimen Letters 123
Section Three Useful Words & Expressions 130
Section Four Useful Sentences 134
Section Five Exercises 138
Chapter Eight Establishment of L/C and Amendment 143
Section One Introduction 143
Section Two Specimen Letters 145
Section Three Useful Words & Expressions 150
Section Four Useful Sentences 165
Section Five Exercises 170
Chapter Nine Packing 181
Section One Introduction 181
Section Two Specimen Letters 182
Section Three Useful Words & Expressions 189
Section Four Useful Sentences 192
Section Five Exercises 196
Chapter Ten Shipping Marks and Shipment 200
Section One Introduction 200
Section Two Specimen Letters 201
Section Three Useful Words & Expressions 209
Section Four Useful Sentences 212
Section Five Exercises 216
Chapter Eleven Insurance 221
Section One Introduction 221
Section Two Specimen Letters 221
Section Three Useful Words & Expressions 227
Section Four Useful Sentences 229
Section Five Exercises 232
Chapter Twelve Complaints and Claims 237
Section One Introduction 237
Section Two Specimen Letters 237
Section Three Useful Words & Expressions 244
Section Four Useful Sentences 245
Section Five Exercises 250
Chapter Thirteen Agency 253
Section One Introduction 253
Section Two Specimen Letters 253
Section Three Useful Words & Expressions 259
Section Four Useful Sentences 261
Section Five Exercises 265
Chapter Fourteen Trade Forms 269
Section One Introduction 269
Section Two Specimen Letters 269
Section Three Useful Words & Expressions 277
Section Four Useful Sentences 280
Section Five Exercises 283
Chapter Fifteen Job-Application Writing in English 288
Section One Introduction 288
Section Two Cover Letter 295
Section Three Specimen Letters of Application Letter 296
Section Four Useful Words & Expressions 299
Section Five Useful Sentences 301
Section Six Exercise 305
Chapter Sixteen International Business Contracts 308
Section One Basic Concept of Contracts 308
Section Two Main Features of International Business Contracts 309
Section Three Categories of International Business Contracts 310
Section Four Language Features in the Contracts 311
Section Five Sample Contracts 313
Section Six Useful Words & Expressions 318
Section Seven Useful Sentences 321
Section Eight Exercises 325
Chapter Seventeen Telex, Fax and E-mail 332
Section One Telex 332
Section Two Business Fax 334
Section Three E-mail 337
Section Four Useful Words & Expressions 338
Section Five Useful Sentences 340
Section Six Exercise 343
Chapter Eighteen Other Letter Writing 346
Section One Invitation 346
Section Two Introduction 350
Section Three Letters of Appointment 351
Section Four Letters of Thanks 352
Section Five Letters of Congratulations 353
Section Six Letters of Reservation 354
Section Seven Notice and Announcement 354
Section Eight Interoffice Menos 355
Section Nine Business Reports 356
Section Ten Agenda and Resolutions 358
Section Eleven Letter of Notes 359
Section Twelve Exercises 360
Appendix 1 国家和地区分类术语 361
Appendix 2 重要传统节庆 364
参考文献 366

外贸英语函电·第3版/21世纪国际经济与贸易学专业精品教材 电子书 下载 mobi epub pdf txt

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