篇

泛分享经济的出现

分享经济的新常态 ··········· 005

个趋势：范围扩大····005

第二个趋势：动力趋稳····006

第三个趋势：行业细分····007

第四个趋势：独角兽出现 ···008

正在“分享”的九大创新逻辑 ······························· 010

出行分享：共享单车与网租车异军突起 ················011

住宿分享： B2C模式领军·012

二手交易：循环消费升级 ···014

金融： P2P网贷降温，股权众筹聚集 ·····················015

众包物流：行业升温········016

服务：专业化和长尾化平台崛起····························018

教育： K12个体家教、远程外教、知识付费··········018

医疗：互联网 医院 ·········020

内容创业：网红经济崛起 ···021

第二篇

出行分享的四重创新密码

重热潮：滴滴出行的秘辛 ······························· 027

残酷的行业整合 ···············028

期待未来变局···················030

第二重热潮：共享单车风暴来袭···························· 032

摩拜与ofo ·························033

资本大战 ··························036

以用户价值为依归 ···········038

共享单车能否成为下一个PPP？ ·····························041

第三重热潮：网租车的波澜正在酝酿 ···················· 042

新时代的来临···················043

国际巨头的野望 ···············044

传统厂商的转型 ···············045

第四重热潮： 跨城出行的千亿蓝海························ 048

跨城出行正在悄悄发生一场革命····························049

跨城出行的下一件大事： 供应网络化 ····················050

正在酝酿中的四个风口····052

第三篇

住宿分享的创业密码

途家的灵感······················· 057

行业升温的逻辑 ··············· 059

行业的格局······················· 061

如何克服房源与流量的挑战 ··································· 063

途家的逻辑······················· 066

途家如何快速获取大量房源 ···································066

如何开拓流量···················067

住百家的运筹··················· 068

小猪短租的路线 ··············· 070

如何破解信任难题 ··········· 071

如何实现商业化 ··············· 074

未来的风口······················· 076

个风口：海外市场、农村市场和特色民宿 ·····076

第二个风口：主流分化，长尾崛起························081

第三个风口：生态构建、众筹投资和新技术·········084

第四篇

从金融创新到金融科技

金融创新回归理性 ··········· 093

野蛮生长 ··························094

险象丛生 ··························096

监管发威 ··························099

回归理性， P2P网贷行业洗牌在即 ·························101

未来发展， P2P网贷行业的加减法 ·························107

金融科技带来分享新风·····111

股权众筹市场发展 ···········112

人人都是天使的风险········116

未来发展空间···················118

第五篇

二手交易的行业逻辑

新市场：“闲置经济”的黄金时代即将到来········· 131

闲置物品：数千亿的蓝海市场初现 ·······················132

移动二手电商：三大创新升级 ·······························135

供需个体：新的社会消费观念和交易群体崛起 ·····139

新格局：巨头布局，垂直爆发 ······························· 142

综合市场：并矗········142

瓜子二手车与人人车的视界 ···································143

二手交易亟待攻破的四大壁垒 ······························· 148

如何买得放心？ ···············148

如何卖得省心？ ···············151

如何用得安心？ ···············155

平台如何盈利？ ···············156

第六篇

快递物流新逻辑：打通后一公里

满城尽是快递员 ··············· 163

数百亿规模的潜在市场空间 ···································165

两大撒手锏·······················166

颠覆货运游戏规则 ··········· 168

同城货运：零散需求亟待整合 ·······························169

跨城货运：从匹配车货信息到探索车后市场·········171

泡沫涌入，洗牌开始········176

机遇与挑战并存 ··············· 177

政策红利下的价值释放····177

智能化技术的深度渗透····179

行业大升级·······················180

第七篇

服务众包密码：把人的能力包装成商品

猪八戒网：把“人的能力”包装成商品 ················ 190

垂直型平台：分化崛起····192

虚拟企业的运作模式正逐步成型····························197

个人享受的服务众包：长尾市场的蓝海 ················ 199

“世界上烂的一本生意”？ ······························· 202

服务众包的盈利空间在哪？ ··································· 204

海量用户的增值服务模式 ···205

线下众创空间的探索········208

服务众包推动自由职业者数量增长························209

第八篇

知识分享月入百万的逻辑

冲击传统教育行业 ··········· 216

K12教育：猿辅导、跟谁学 ····································217

兴趣教育：尚课无忧········220

远程外教： VIPABC、 51Talk等······························221

未来的发展需要跟谁学？ ···221

分答催生知识变现热潮···· 223

分答开启的从免费到付费之路 ·······························225

为知识分享付费是真需求吗？ ·······························229

如何变现？ ·······················233

王思聪们如何保障优质产出？ ·······························236

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