HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) 

基本信息

出版社: Harvard Business Review Press (2013年4月2日)

丛书名: HBR's 10 Must Reads

平装: 224页

语种： 英语

ISBN: 1422189880

条形码: 9781422189887

商品尺寸: 1.9 x 14 x 21 cm

商品重量: 249 g

ASIN: 1422189880

内容简介

NEW from the bestselling HBR’s 10 Must Reads series.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

? Figure out what business you’re really in

? Create products that perform the jobs people need to get done

? Get a bird’s-eye view of your brand’s strengths and weaknesses

? Tap a market that’s larger than China and India combined

? Deliver superior value to your B2B customers

? End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

HBR’s 10 Must Reads: The Essentials

HBR’s 10 Must Reads on Communication

HBR’s 10 Must Reads on Collaboration

HBR’s 10 Must Reads on Innovation

HBR’s 10 Must Reads on Leadership

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