具体描述
编辑推荐
BASED ON THE ACCLAIMED FAST COMPANY COVER STORY: Schlender and Tetzelishows readers how the callow and mercurial Jobs during the Macintosh yearstransformed himself into the unparalleled genuis who remade Apple from a computercompany into a consumer products juggernaut, launching the iPod, iTunes, the iPhone,and the iPad. Apple, which was on the verge of bankruptcy in 1996 when Jobs returned
to the company as an adviser, within a decade had become the sexiest and mostvaluable company on the planet.
EXTENSIVE SOURCES: The authors have unparalleled access to industry executives,colleagues, competitors, peers, bosses and friends who worked or competed sidebysidewith Jobs over the decades.
AN INCANDESCENT READ: Steve Jobs is one of the most interesting, difficult, brilliant,strongwilledand previously unknowable CEOs in history. He has arguably helped totransform American—and even world—culture, with his products and superior sense ofdesign and marketing. Told in a rich, compelling narrative filled stories never told beforefrom the people who knew him best, this vividly dramatic, highoctanebiography reveals
Jobs at his most colorful and best.
内容简介
There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
"Becoming Steve Jobs"takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs""answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, "Becoming Steve Jobs" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet. 作者简介
Brent Schlender is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the "Wall Street Journal" and "Fortune" for nearly 25 years.
Rick Tetzeli, executive editor of "Fast Company," has covered technology for two decades. He is the former deputy editor of "Fortune," and editor of "Entertainment Weekly."
精彩书评
“Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeplyresearched book, you’ll find the most truthful portrait of the real Steve Jobs.”
——Marc Andreessen
“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.”
——Anil Dash, CEO of ThinkUp
“The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking….Becoming Steve Jobs is going to be an essential reference for decades to come.”
——John Gruber, Daring Fireball
目录
PROLOGUE
Chapter 1
Steve Jobs in the Garden of Allah
Chapter 2
“I Didn’t Want to Be a Businessman”
Chapter 3
Breakthrough and Breakdown
Chapter 4
What’s Next?
Chapter 5
A Side Bet
Photo Insert 1
Chapter 6
Bill Gates Pays a Visit
Chapter 7
Luck
Chapter 8
Bozos, Bastards, and Keepers
Chapter 9
Maybe They Had to Be Crazy
Chapter 10
Following Your Nose
Photo Insert 2
Chapter 11
Do Your Level Best
Chapter 12
Two Decisions
Chapter 13
Stanford
Chapter 14
A Safe Haven for Pixar
Chapter 15
The Whole Widget
Chapter 16
Blind Spots, Grudges, and Sharp Elbows
Chapter 17
“Just Tell Them I’m Being an Asshole”
SOURCE NOTES
BIBLIOGRAPHY
ACKNOWLEDGMENTS
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好的,这是一本关于商业、领导力与个人成长的图书简介,与《Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader》无关,且内容详尽: --- 《无畏攀登:从新手到行业塑造者的蜕变之旅》 一部深入剖析现代企业领导者如何驾驭变革、重塑行业格局的史诗级著作。 在瞬息万变的全球商业版图中,成功的领导者往往是那些敢于质疑现状、不畏挑战,并能将远见转化为切实行动的远见者。本书并非一部传统的商业教科书,而是一份详尽的路线图,描绘了那些定义了我们这个时代的创新者们,是如何从最初的蹒跚学步,历经无数次颠覆性决策与文化冲击,最终蜕变为能够引领跨世纪变革的行业塑造者的完整历程。 《无畏攀登》聚焦于“转型”这一核心议题,它探讨了在信息爆炸、技术迭代速度呈指数级增长的背景下,一位初露头角的创业者或企业高管,如何逐步建立起强大的战略视野、培养出无可匹敌的执行力,并最终构建起能够抵御时间考验的组织文化。全书以严谨的案例研究为骨架,辅以对顶尖管理哲学和心理学洞察的深入挖掘,为读者提供了一套立体的、可操作的领导力模型。 第一部分:基石的奠定——愿景、风险与组织韧性 本书的开篇,将笔触聚焦于领导力萌芽的关键阶段:愿景的形成与早期风险的控制。 许多初创企业或新晋领导者拥有宏大的目标,但却往往在细节和执行层面功亏一篑。我们分析了数个案例中,领导者如何从模糊的“想要改变世界”的口号,提炼出清晰、可量化、并且能够激励全体员工为之奋斗的核心使命。这不仅仅是关于“做什么”(What),更是关于“为什么做”(Why)的哲学辩证。 一个重要的章节深入探讨了“建设性冲突”在创新过程中的作用。成功的领导者并非一言堂的独裁者,而是能够巧妙地管理意见分歧、将团队内部的张力转化为创新动力的“冲突调解大师”。我们将解析那些在关键产品迭代或市场进入策略上,如何通过引入异议者(Devil’s Advocate)机制,有效避免了“群体迷思”(Groupthink)的陷阱。 此外,本书对“组织韧性”(Organizational Resilience)的构建进行了细致入微的剖析。韧性并非指对负面事件的免疫力,而是指在遭遇不可预见的危机——供应链中断、技术路线的失败、或重大的市场回调——时,组织能够迅速吸收冲击并从中学习,加速复原的能力。我们通过对比分析,展示了哪些组织结构和文化特质使企业能够在“黑天鹅”事件中幸存并壮大。 第二部分:进阶的艺术——跨越规模化的鸿沟 当一个企业或领导者成功度过了初创期的生存挑战,随之而来的是更为复杂的“规模化”难题。这个阶段的领导者必须面对的挑战,已经从“如何生存”转向“如何保持敏捷和相关性”。 “从英雄式领导到系统化治理” 是本部分的核心主题。过分依赖创始人的个人魅力和直觉,是组织成熟的巨大障碍。本书详尽地介绍了如何设计出能够自我驱动、自我优化的管理体系。这包括: 1. 去中心化的决策授权模型: 如何在保证战略一致性的前提下,将决策权下放到最接近信息源的团队手中。我们考察了“多重独立决策中心”的运行机制,以及如何用KPI和核心价值观来锚定这些独立单元的行动。 2. 人才的持续迭代与“去精英化”: 探讨了在企业快速扩张中,如何识别并替换那些因能力瓶颈或文化不适而被淘汰的早期核心成员,以及如何构建一个源源不断吸引和培养下一代领导者的内部输送系统。这需要领导者具备极大的勇气和清醒的自我认知。 3. “创新停滞”的内在解药: 规模化往往带来对既有流程的过度优化,从而扼杀了实验精神。本书提供了一系列“故意引入混乱”的策略,例如设立专门的“探索性业务单元”(Skunk Works),或推行“资源竞争制”,以确保公司不会在舒适区内固步自封。 第三部分:超越商业——领导力的社会责任与遗产构建 在本书的最后篇章,我们将探讨顶尖领导者如何将目光投向更宏大的叙事:社会影响、伦理边界与长期遗产的构建。 真正的行业塑造者,其影响力早已超越了季度财报。他们塑造了我们工作、生活和交流的方式。本部分将探讨领导者在面对全球性挑战(如气候变化、数据隐私、劳动力结构转型)时所应承担的责任。我们深入分析了“负责任的创新”这一新兴范式,以及领导者如何平衡股东利益与更广泛的利益相关者(Stakeholders)期望。 伦理决策的灰色地带 是一个不容回避的议题。在技术力量日益强大的今天,一个决策可能在数小时内影响数百万人的生活。本书通过对几次关键的道德困境案例的复盘,揭示了领导者在信息不完全的情况下,如何依据其核心价值观快速做出判断,并对这些判断负责的全过程。 最后,我们将目光投向“领导力的传承”。一个伟大的领导者,其真正的成功,在于他/她离开之后,公司依然能够蓬勃发展。我们详细阐述了如何设计一个超越个人生命周期的组织文化和治理结构,确保公司的使命和愿景能够跨越数代领导者的交接,持续驱动企业向前。 适合读者 本书是为以下人士量身打造的深度阅读材料: 渴望从战术执行者转变为战略思想家的中高层管理者。 正在经历快速扩张期、亟需优化组织结构和决策流程的科技创业公司CEO及创始人。 对商业史、领导力心理学及未来趋势有浓厚兴趣的商业分析师和学者。 《无畏攀登》提供的不只是理论,它提供的是一套经受住市场检验、由残酷现实打磨而成的智慧结晶。它将引导您穿越迷雾,发现通往持续卓越领导力的那条艰难而光荣的道路。 ---