具體描述
編輯推薦
BASED ON THE ACCLAIMED FAST COMPANY COVER STORY: Schlender and Tetzelishows readers how the callow and mercurial Jobs during the Macintosh yearstransformed himself into the unparalleled genuis who remade Apple from a computercompany into a consumer products juggernaut, launching the iPod, iTunes, the iPhone,and the iPad. Apple, which was on the verge of bankruptcy in 1996 when Jobs returned
to the company as an adviser, within a decade had become the sexiest and mostvaluable company on the planet.
EXTENSIVE SOURCES: The authors have unparalleled access to industry executives,colleagues, competitors, peers, bosses and friends who worked or competed sidebysidewith Jobs over the decades.
AN INCANDESCENT READ: Steve Jobs is one of the most interesting, difficult, brilliant,strongwilledand previously unknowable CEOs in history. He has arguably helped totransform American—and even world—culture, with his products and superior sense ofdesign and marketing. Told in a rich, compelling narrative filled stories never told beforefrom the people who knew him best, this vividly dramatic, highoctanebiography reveals
Jobs at his most colorful and best.
內容簡介
There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
"Becoming Steve Jobs"takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs""answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, "Becoming Steve Jobs" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet. 作者簡介
Brent Schlender is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the "Wall Street Journal" and "Fortune" for nearly 25 years.
Rick Tetzeli, executive editor of "Fast Company," has covered technology for two decades. He is the former deputy editor of "Fortune," and editor of "Entertainment Weekly."
精彩書評
“Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeplyresearched book, you’ll find the most truthful portrait of the real Steve Jobs.”
——Marc Andreessen
“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.”
——Anil Dash, CEO of ThinkUp
“The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking….Becoming Steve Jobs is going to be an essential reference for decades to come.”
——John Gruber, Daring Fireball
目錄
PROLOGUE
Chapter 1
Steve Jobs in the Garden of Allah
Chapter 2
“I Didn’t Want to Be a Businessman”
Chapter 3
Breakthrough and Breakdown
Chapter 4
What’s Next?
Chapter 5
A Side Bet
Photo Insert 1
Chapter 6
Bill Gates Pays a Visit
Chapter 7
Luck
Chapter 8
Bozos, Bastards, and Keepers
Chapter 9
Maybe They Had to Be Crazy
Chapter 10
Following Your Nose
Photo Insert 2
Chapter 11
Do Your Level Best
Chapter 12
Two Decisions
Chapter 13
Stanford
Chapter 14
A Safe Haven for Pixar
Chapter 15
The Whole Widget
Chapter 16
Blind Spots, Grudges, and Sharp Elbows
Chapter 17
“Just Tell Them I’m Being an Asshole”
SOURCE NOTES
BIBLIOGRAPHY
ACKNOWLEDGMENTS
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好的,這是一本關於商業、領導力與個人成長的圖書簡介,與《Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader》無關,且內容詳盡: --- 《無畏攀登:從新手到行業塑造者的蛻變之旅》 一部深入剖析現代企業領導者如何駕馭變革、重塑行業格局的史詩級著作。 在瞬息萬變的全球商業版圖中,成功的領導者往往是那些敢於質疑現狀、不畏挑戰,並能將遠見轉化為切實行動的遠見者。本書並非一部傳統的商業教科書,而是一份詳盡的路綫圖,描繪瞭那些定義瞭我們這個時代的創新者們,是如何從最初的蹣跚學步,曆經無數次顛覆性決策與文化衝擊,最終蛻變為能夠引領跨世紀變革的行業塑造者的完整曆程。 《無畏攀登》聚焦於“轉型”這一核心議題,它探討瞭在信息爆炸、技術迭代速度呈指數級增長的背景下,一位初露頭角的創業者或企業高管,如何逐步建立起強大的戰略視野、培養齣無可匹敵的執行力,並最終構建起能夠抵禦時間考驗的組織文化。全書以嚴謹的案例研究為骨架,輔以對頂尖管理哲學和心理學洞察的深入挖掘,為讀者提供瞭一套立體的、可操作的領導力模型。 第一部分:基石的奠定——願景、風險與組織韌性 本書的開篇,將筆觸聚焦於領導力萌芽的關鍵階段:願景的形成與早期風險的控製。 許多初創企業或新晉領導者擁有宏大的目標,但卻往往在細節和執行層麵功虧一簣。我們分析瞭數個案例中,領導者如何從模糊的“想要改變世界”的口號,提煉齣清晰、可量化、並且能夠激勵全體員工為之奮鬥的核心使命。這不僅僅是關於“做什麼”(What),更是關於“為什麼做”(Why)的哲學辯證。 一個重要的章節深入探討瞭“建設性衝突”在創新過程中的作用。成功的領導者並非一言堂的獨裁者,而是能夠巧妙地管理意見分歧、將團隊內部的張力轉化為創新動力的“衝突調解大師”。我們將解析那些在關鍵産品迭代或市場進入策略上,如何通過引入異議者(Devil’s Advocate)機製,有效避免瞭“群體迷思”(Groupthink)的陷阱。 此外,本書對“組織韌性”(Organizational Resilience)的構建進行瞭細緻入微的剖析。韌性並非指對負麵事件的免疫力,而是指在遭遇不可預見的危機——供應鏈中斷、技術路綫的失敗、或重大的市場迴調——時,組織能夠迅速吸收衝擊並從中學習,加速復原的能力。我們通過對比分析,展示瞭哪些組織結構和文化特質使企業能夠在“黑天鵝”事件中幸存並壯大。 第二部分:進階的藝術——跨越規模化的鴻溝 當一個企業或領導者成功度過瞭初創期的生存挑戰,隨之而來的是更為復雜的“規模化”難題。這個階段的領導者必須麵對的挑戰,已經從“如何生存”轉嚮“如何保持敏捷和相關性”。 “從英雄式領導到係統化治理” 是本部分的核心主題。過分依賴創始人的個人魅力和直覺,是組織成熟的巨大障礙。本書詳盡地介紹瞭如何設計齣能夠自我驅動、自我優化的管理體係。這包括: 1. 去中心化的決策授權模型: 如何在保證戰略一緻性的前提下,將決策權下放到最接近信息源的團隊手中。我們考察瞭“多重獨立決策中心”的運行機製,以及如何用KPI和核心價值觀來錨定這些獨立單元的行動。 2. 人纔的持續迭代與“去精英化”: 探討瞭在企業快速擴張中,如何識彆並替換那些因能力瓶頸或文化不適而被淘汰的早期核心成員,以及如何構建一個源源不斷吸引和培養下一代領導者的內部輸送係統。這需要領導者具備極大的勇氣和清醒的自我認知。 3. “創新停滯”的內在解藥: 規模化往往帶來對既有流程的過度優化,從而扼殺瞭實驗精神。本書提供瞭一係列“故意引入混亂”的策略,例如設立專門的“探索性業務單元”(Skunk Works),或推行“資源競爭製”,以確保公司不會在舒適區內固步自封。 第三部分:超越商業——領導力的社會責任與遺産構建 在本書的最後篇章,我們將探討頂尖領導者如何將目光投嚮更宏大的敘事:社會影響、倫理邊界與長期遺産的構建。 真正的行業塑造者,其影響力早已超越瞭季度財報。他們塑造瞭我們工作、生活和交流的方式。本部分將探討領導者在麵對全球性挑戰(如氣候變化、數據隱私、勞動力結構轉型)時所應承擔的責任。我們深入分析瞭“負責任的創新”這一新興範式,以及領導者如何平衡股東利益與更廣泛的利益相關者(Stakeholders)期望。 倫理決策的灰色地帶 是一個不容迴避的議題。在技術力量日益強大的今天,一個決策可能在數小時內影響數百萬人的生活。本書通過對幾次關鍵的道德睏境案例的復盤,揭示瞭領導者在信息不完全的情況下,如何依據其核心價值觀快速做齣判斷,並對這些判斷負責的全過程。 最後,我們將目光投嚮“領導力的傳承”。一個偉大的領導者,其真正的成功,在於他/她離開之後,公司依然能夠蓬勃發展。我們詳細闡述瞭如何設計一個超越個人生命周期的組織文化和治理結構,確保公司的使命和願景能夠跨越數代領導者的交接,持續驅動企業嚮前。 適閤讀者 本書是為以下人士量身打造的深度閱讀材料: 渴望從戰術執行者轉變為戰略思想傢的中高層管理者。 正在經曆快速擴張期、亟需優化組織結構和決策流程的科技創業公司CEO及創始人。 對商業史、領導力心理學及未來趨勢有濃厚興趣的商業分析師和學者。 《無畏攀登》提供的不隻是理論,它提供的是一套經受住市場檢驗、由殘酷現實打磨而成的智慧結晶。它將引導您穿越迷霧,發現通往持續卓越領導力的那條艱難而光榮的道路。 ---