The Ride of a Lifetime

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Robert Iger
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Random House 2019-9-23 Hardcover 9780399592096

具体描述

Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.

A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

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##因为中文封面上的那个“批量打造IP”被击退去看的英文版的决定是正确的!因为书里压根不是在讲这个!只有国内骗钱的书封才会这么写吧!总体因为行业的关系看得十分顺畅,没有假大空的“成功学”,也十分能感受到Bob的人格魅力,以及如果他诚如书中所描述,那他的确是个难得的好领导。其实整本书最打动我的不是迪士尼帝国崛起多么的恢弘激动人心,而是他和乔布斯的友谊,在乔布斯葬礼那段话我看哭了;其实整本书因为是自传回忆录,总会时不时穿插他非常尊重的前上级等等,讲真很难判断这些褒奖是否有吹捧的嫌疑,但是唯独每每提及乔布斯,都是那种令人毋庸置疑的,只有放在心上的挚友才会有的那种语气。羡慕这样成年人的友谊,准备去看乔布斯传。

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##自从我辞职自己创业后,也不可免俗的进入了本地所谓的一些“创业者圈子”,而这个圈子里最近很多人都开始讨论这本迪士尼前CEO罗伯特·艾格所写的《一生的旅途》。我稍微查看了一下这位老哥的职场履历后,表示更加不能理解: 一群草根创业者啊,跑去钻研一位在大企业里的白领怎...  

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##书和人和公司都太牛了,好像看了一部跌宕起伏的电影。

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