Anything You Want: 40 Lessons for a New Kind of Entrepreneur
一提到创业,你可能马上会想到比尔.盖茨, Facebook的Mark Zuckerberg, 的马云。但对于普通人来说,可能这些名人的故事都太遥远了,我们更多扮演的是看客。如果你想找一本既接地气,又有实用价值,而且通俗易懂的创业类书籍,又或者是想开阔视野了解不一样人生,或许这本Anything You Want会非常适合你。
全书以作者Derek的视角展开,作为一名出色的TED演讲者,整本书采用的是演讲式口语来进行叙述,遣词造句非常值得大家学习。
In this book, I tell you everything I learned from starting, growing, and selling CD Baby, compressed into an entertaining and useful one-hour read.
No secrets held back, I share the biggest mistakes, keys to its success, and the philosophies behind the big decisions.
Called “40 lessons for a new kind of entrepreneur”, it’s 10 years of experience in one hour, designed to be immediately usable for your own business or project.
★《时代周刊》21周畅销书 Top 1
★ ya马逊创业主题同类书籍排名 Top 5
★ 酒吧歌手如何成功蜕变资产过亿老板
★ 10年的创业经历浓缩成40堂深刻课程
Tim Ferriss Reviews Anything You Want
Tim Ferriss is the #1 New York Times bestselling author of The 4-Hour Body and The 4-Hour Workweek. He has a diverse background of experience, including working as an actor, speaking seven foreign languages, holding a world record in tango, and being a national Chinese kickboxing champion. He has written for Maxim and the Philadelphia Inquirer, has appeared on MTV and CBS radio, and has been interviewed or featured in such major publications as the New York Times, Los Angeles Times, and more. Read his review of Derek Sivers's Anything You Want:
I love this book!
Derek is the entrepreneur's entrepreneur. Just as important, perhaps more so--he is a phenomenal teacher. Whether detailing the fascinating rise of CDBaby, explaining catastrophic (but common) founder mistakes, or teaching me about relational databases in two minutes using analogies, he makes the complex simple. Moreover, he makes it all actionable.
“I love this book! Derek is a phenomenal teacher. Whether detailing the fascinating rise of CD Baby, or explaining catastrophic (but common) founder mistakes, he makes the complex simple. Moreover, he makes it all actionable. If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did.” -- Tim Ferriss
“Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book.” -- Seth Godin
“One of the best hours you’ll ever spend will be reading Derek Sivers’ new book, ‘Anything You Want’.” -- Forbes Magazine
A #1 best-seller in all of its categories on Amaz0n, with over 100 5-star reviews.
Originally a professional musician, Derek Sivers created CD Baby, once the largest seller of independent music on the web. Since 2008, Derek has travelled the world, nurturing creative endeavours, like Muckwork, his newest company where teams of efficient assistants help musicians do their 'uncreative dirty work'. Derek writes regularly on creativity, entrepreneurship and music on his blog.
这本书讲述的是曾经zui大的独立音乐网站CDBABY.com的创始人Derek Sivers的个人成长和创业故事。
在2000年以前,独立音乐人很难有出头的日子,Derek是一名歌手,靠唱歌为生。喜欢音乐的他自己会录制个人CD,并尝试把这些CD放在网上卖,后来他的一群和他一样搞独立音乐的朋友希望他可以帮忙卖,于是也都一并放到他的网站上。没想到一年后,一不小心他发现自己已经在创业了。
通过这本书,我们可以了解到互联网和流行音乐产业的巨变,Yahoo,Napster,再到后来Apple的itunes的出现,苹果公司财大气粗的霸权主义。更重要的是,我们可以见证Derek是如何带着一个助理,从zui初的小打小闹,zui后发展到了80个员工的公司,销售总额过亿。
这不是一个纯粹成功学故事,它的结局是心碎的。因为公司内部的矛盾以及自己人生观的变化,Derek zui终结束了他的创业生涯。2010年在自己人生导师以及作家Seth Godin的帮助下,Derek通过这本书和大家分享了这10年以来他个人创业的点点滴滴。
Anything You Want is Derek Sivers' iconic manifesto on lessons learned while becoming an entrepreneur
You don't need a visionary master plan, loads of funding or a brilliant team to start a business.
All you really need is GENEROSITY.
When Derek Sivers started CD Baby, he wasn't planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. He started in 1998 by helping his friends sell their CDs too. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn't need a business plan, and neither do you. You don't need to think big; in fact, it's better if you don't. Anything You Want will inspire you to start with what you have, care about your customers more than yourself, and run your business like you don't need the money.
'A true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again'
Tim Ferriss, author of The 4-Hour Workweek
Derek Sivers (作者)
Paperback: 96 pages
Publisher: Portfolio Penguin (24 Sept. 2015)
Language: English
ISBN-10: 0241209048
ISBN-13: 9780241209042
Product Dimensions: 12.9 x 0.6 x 17.8 cm
Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
If it’s not a hit, switch
No “yes.” Either “HELL YEAH!” or “no.”
Just like that, my plan completely changed
The advantage of no funding
Start now. No funding needed.
Ideas are just a multiplier of execution
Formalities play on fear. Bravely refuse.
The strength of many little customers
Proudly exclude people
Why no advertising?
This is just one of many options
You don’t need a plan or a vision
I miss the mob
How do you grade yourself?
Care about your customers more than about yourself
Like you don’t need the money
Don’t punish everyone for one person’s mistake
A real person, a lot like you
You should feel pain when unclear
The most successful email I ever wrote
Little things make all the difference
It’s OK to be casual
Na?ve Quitting
Prepare to double
It’s about being, not having
The day Steve Jobs dissed me in a keynote
My $3.3M mistake
Delegate or die: the self-employed trap.
Make it anything you want
Trust, but verify
Delegate, but don’t abdicate
How I knew I was done with my company
Why I gave my company to charity
You make your perfect world
这本书我真的是看了又看,每次翻开都能有新的感悟。它不是那种一本道到底的“成功秘籍”,更像是一个老朋友在跟你掏心窝子地聊天,分享他人生中那些跌跌撞撞却又闪闪发光的经验。书里有很多让我印象深刻的案例,不仅仅是那些光鲜亮丽的大公司,还有很多初创企业的挣扎和坚持,让我觉得离这些创业的巨人不再那么遥远。我特别喜欢作者对于“失败”的态度,他从来不避讳谈论失败,反而把它当作学习和成长的绝佳机会。这让我对自己的那些小挫折释怀了很多,也更有勇气去尝试新的事物。书中关于“如何构建一个强大的团队”的部分,让我受益匪浅。我一直觉得创业就是一个人的战斗,但这本书让我明白,一个好的团队才是企业长远发展的基石。作者提出的那些关于激励、信任和共同愿景的观点,我回去就尝试着应用在我的小团队里,效果比我想象的还要好。总而言之,这不只是一本关于商业的书,更是一本关于人生、关于成长的书,它教会我如何更勇敢、更智慧地去追求我想要的生活。
评分坦白说,我之前对这类“教你如何成功”的书总是抱有一定的怀疑态度,觉得很多都是空洞的理论或者不切实际的鸡汤。但是,这本《Anything You Want》彻底颠覆了我的看法。作者的叙述非常真诚,就像在和一个认识很久的朋友聊天一样,没有夸夸其谈,没有虚假的包装,全都是他真真实实的经历和感悟。他坦诚地分享了自己在创业过程中遇到的各种挑战,包括那些让人难以启齿的错误和失败,这让我感到无比的亲切和真实。很多时候,我们看到的都是成功者光鲜的一面,而这本书则让我们看到了他们背后付出的艰辛和汗水。我特别喜欢他关于“找到自己的北极星”的论述,这是一种非常强大的内在驱动力,能够指引我们在迷茫和困境中不失方向。书里关于“如何平衡工作与生活”的章节,也给了我很大的启发。作者强调,创业不应该以牺牲个人生活为代价,而是应该找到一种可持续的、健康的生活方式。这让我开始反思自己的生活方式,并尝试做出一些积极的改变。
评分这本书带给我的惊喜远远超出了我的预期。我一直认为,企业家精神是一种天生的特质,要么有,要么没有。但这本书让我明白,企业家精神是可以培养和学习的。作者通过一系列生动的故事和深刻的洞察,向我展示了那些成功企业家身上共通的特质,比如冒险精神、创新能力、解决问题的能力,以及最重要的——永不放弃的韧性。他并不是简单地罗列这些特质,而是通过具体的事例,让我们看到这些特质是如何在实践中发挥作用的。我尤其欣赏他关于“如何与客户建立深厚关系”的讨论,这让我意识到,产品本身固然重要,但与客户之间的情感连接才是让企业脱颖而出的关键。书中提供的那些与客户沟通的技巧和策略,非常实用,而且能够触及到人性的根本。读完这本书,我感觉自己的视野开阔了很多,也对创业这件事有了更全面、更深刻的理解。它不仅仅是一本商业书籍,更是一本关于如何成为一个更有影响力、更有价值的人的书。
评分我必须承认,一开始我是被这本书的书名吸引的。感觉它有一种莫名的力量,能够点燃内心的渴望。而真正打开书页后,我发现我的直觉是对的。这本书的内容,与其说是一堆理论,不如说是一种思维的启蒙。作者没有给你一个固定的模板,而是鼓励你找到属于自己的那条路。他对于“选择”的讨论,让我深思。在人生的岔路口,我们总是面临着无数的选择,而这本书教会我如何去做出那些真正符合自己内心愿望的选择,而不是被外界的噪音所干扰。书里关于“如何应对不确定性”的章节,特别给我留下了深刻的印象。在瞬息万变的商业环境中,不确定性是常态,而这本书提供了一种更加积极和有韧性的应对方式。它让我明白,与其惧怕不确定性,不如拥抱它,并从中找到机会。这种心态的转变,对我来说意义重大。这本书不仅仅提供了商业智慧,更重要的是,它帮助我重新认识了自己,以及自己想要的人生。
评分读完这本书,我最大的感受就是,原来创业可以这么“随性”又这么“有章法”。作者似乎有一种神奇的能力,能够把那些看似复杂庞大的商业概念,拆解成一个个生动有趣的小故事,让我这个之前对商业世界一窍不通的门外汉,也看得津津有味。我尤其欣赏他那种打破常规、不拘一格的思维方式。很多时候,我们都被传统的框架束缚住了,不敢跳出舒适圈,而这本书就像一把钥匙,为我打开了新的视角。它鼓励我去质疑那些“理所当然”的规则,去寻找属于自己的独特路径。书里关于“如何定义成功”的部分,让我重新审视了自己对成功的理解。原来,成功不仅仅是财富的积累,更是一种内心的满足感和对他人的贡献。这一点对我触动很大,让我不再盲目地追逐外界的评价,而是更加关注自己内心的声音。书中的一些实用性建议,比如如何进行市场调研、如何进行产品定价,都非常具体,而且易于理解和操作。我感觉自己仿佛拥有了一个随身携带的创业顾问,随时都能从中汲取灵感和力量。
评分挺快的 很薄一本
评分书不错,就是物流太慢了!
评分书收到了。很小巧。便于携带。
评分棒棒哒,好好好好好
评分Good
评分同学买的
评分书还是不错的,但是答应隔日发货没有发,本来想着放假前收到还特意补了顺丰运费,浪费了10几块钱
评分好用
评分goodgood
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