Anything You Want: 40 Lessons for a New Kind of Entrepreneur
一提到創業,你可能馬上會想到比爾.蓋茨, Facebook的Mark Zuckerberg, 的馬雲。但對於普通人來說,可能這些名人的故事都太遙遠瞭,我們更多扮演的是看客。如果你想找一本既接地氣,又有實用價值,而且通俗易懂的創業類書籍,又或者是想開闊視野瞭解不一樣人生,或許這本Anything You Want會非常適閤你。
全書以作者Derek的視角展開,作為一名齣色的TED演講者,整本書采用的是演講式口語來進行敘述,遣詞造句非常值得大傢學習。
In this book, I tell you everything I learned from starting, growing, and selling CD Baby, compressed into an entertaining and useful one-hour read.
No secrets held back, I share the biggest mistakes, keys to its success, and the philosophies behind the big decisions.
Called “40 lessons for a new kind of entrepreneur”, it’s 10 years of experience in one hour, designed to be immediately usable for your own business or project.
★《時代周刊》21周暢銷書 Top 1
★ ya馬遜創業主題同類書籍排名 Top 5
★ 酒吧歌手如何成功蛻變資産過億老闆
★ 10年的創業經曆濃縮成40堂深刻課程
Tim Ferriss Reviews Anything You Want
Tim Ferriss is the #1 New York Times bestselling author of The 4-Hour Body and The 4-Hour Workweek. He has a diverse background of experience, including working as an actor, speaking seven foreign languages, holding a world record in tango, and being a national Chinese kickboxing champion. He has written for Maxim and the Philadelphia Inquirer, has appeared on MTV and CBS radio, and has been interviewed or featured in such major publications as the New York Times, Los Angeles Times, and more. Read his review of Derek Sivers's Anything You Want:
I love this book!
Derek is the entrepreneur's entrepreneur. Just as important, perhaps more so--he is a phenomenal teacher. Whether detailing the fascinating rise of CDBaby, explaining catastrophic (but common) founder mistakes, or teaching me about relational databases in two minutes using analogies, he makes the complex simple. Moreover, he makes it all actionable.
“I love this book! Derek is a phenomenal teacher. Whether detailing the fascinating rise of CD Baby, or explaining catastrophic (but common) founder mistakes, he makes the complex simple. Moreover, he makes it all actionable. If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did.” -- Tim Ferriss
“Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book.” -- Seth Godin
“One of the best hours you’ll ever spend will be reading Derek Sivers’ new book, ‘Anything You Want’.” -- Forbes Magazine
A #1 best-seller in all of its categories on Amaz0n, with over 100 5-star reviews.
Originally a professional musician, Derek Sivers created CD Baby, once the largest seller of independent music on the web. Since 2008, Derek has travelled the world, nurturing creative endeavours, like Muckwork, his newest company where teams of efficient assistants help musicians do their 'uncreative dirty work'. Derek writes regularly on creativity, entrepreneurship and music on his blog.
這本書講述的是曾經zui大的獨立音樂網站CDBABY.com的創始人Derek Sivers的個人成長和創業故事。
在2000年以前,獨立音樂人很難有齣頭的日子,Derek是一名歌手,靠唱歌為生。喜歡音樂的他自己會錄製個人CD,並嘗試把這些CD放在網上賣,後來他的一群和他一樣搞獨立音樂的朋友希望他可以幫忙賣,於是也都一並放到他的網站上。沒想到一年後,一不小心他發現自己已經在創業瞭。
通過這本書,我們可以瞭解到互聯網和流行音樂産業的巨變,Yahoo,Napster,再到後來Apple的itunes的齣現,蘋果公司財大氣粗的霸權主義。更重要的是,我們可以見證Derek是如何帶著一個助理,從zui初的小打小鬧,zui後發展到瞭80個員工的公司,銷售總額過億。
這不是一個純粹成功學故事,它的結局是心碎的。因為公司內部的矛盾以及自己人生觀的變化,Derek zui終結束瞭他的創業生涯。2010年在自己人生導師以及作傢Seth Godin的幫助下,Derek通過這本書和大傢分享瞭這10年以來他個人創業的點點滴滴。
Anything You Want is Derek Sivers' iconic manifesto on lessons learned while becoming an entrepreneur
You don't need a visionary master plan, loads of funding or a brilliant team to start a business.
All you really need is GENEROSITY.
When Derek Sivers started CD Baby, he wasn't planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. He started in 1998 by helping his friends sell their CDs too. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn't need a business plan, and neither do you. You don't need to think big; in fact, it's better if you don't. Anything You Want will inspire you to start with what you have, care about your customers more than yourself, and run your business like you don't need the money.
'A true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again'
Tim Ferriss, author of The 4-Hour Workweek
Derek Sivers (作者)
Paperback: 96 pages
Publisher: Portfolio Penguin (24 Sept. 2015)
Language: English
ISBN-10: 0241209048
ISBN-13: 9780241209042
Product Dimensions: 12.9 x 0.6 x 17.8 cm
Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
If it’s not a hit, switch
No “yes.” Either “HELL YEAH!” or “no.”
Just like that, my plan completely changed
The advantage of no funding
Start now. No funding needed.
Ideas are just a multiplier of execution
Formalities play on fear. Bravely refuse.
The strength of many little customers
Proudly exclude people
Why no advertising?
This is just one of many options
You don’t need a plan or a vision
I miss the mob
How do you grade yourself?
Care about your customers more than about yourself
Like you don’t need the money
Don’t punish everyone for one person’s mistake
A real person, a lot like you
You should feel pain when unclear
The most successful email I ever wrote
Little things make all the difference
It’s OK to be casual
Na?ve Quitting
Prepare to double
It’s about being, not having
The day Steve Jobs dissed me in a keynote
My $3.3M mistake
Delegate or die: the self-employed trap.
Make it anything you want
Trust, but verify
Delegate, but don’t abdicate
How I knew I was done with my company
Why I gave my company to charity
You make your perfect world
這本書帶給我的驚喜遠遠超齣瞭我的預期。我一直認為,企業傢精神是一種天生的特質,要麼有,要麼沒有。但這本書讓我明白,企業傢精神是可以培養和學習的。作者通過一係列生動的故事和深刻的洞察,嚮我展示瞭那些成功企業傢身上共通的特質,比如冒險精神、創新能力、解決問題的能力,以及最重要的——永不放棄的韌性。他並不是簡單地羅列這些特質,而是通過具體的事例,讓我們看到這些特質是如何在實踐中發揮作用的。我尤其欣賞他關於“如何與客戶建立深厚關係”的討論,這讓我意識到,産品本身固然重要,但與客戶之間的情感連接纔是讓企業脫穎而齣的關鍵。書中提供的那些與客戶溝通的技巧和策略,非常實用,而且能夠觸及到人性的根本。讀完這本書,我感覺自己的視野開闊瞭很多,也對創業這件事有瞭更全麵、更深刻的理解。它不僅僅是一本商業書籍,更是一本關於如何成為一個更有影響力、更有價值的人的書。
評分這本書我真的是看瞭又看,每次翻開都能有新的感悟。它不是那種一本道到底的“成功秘籍”,更像是一個老朋友在跟你掏心窩子地聊天,分享他人生中那些跌跌撞撞卻又閃閃發光的經驗。書裏有很多讓我印象深刻的案例,不僅僅是那些光鮮亮麗的大公司,還有很多初創企業的掙紮和堅持,讓我覺得離這些創業的巨人不再那麼遙遠。我特彆喜歡作者對於“失敗”的態度,他從來不避諱談論失敗,反而把它當作學習和成長的絕佳機會。這讓我對自己的那些小挫摺釋懷瞭很多,也更有勇氣去嘗試新的事物。書中關於“如何構建一個強大的團隊”的部分,讓我受益匪淺。我一直覺得創業就是一個人的戰鬥,但這本書讓我明白,一個好的團隊纔是企業長遠發展的基石。作者提齣的那些關於激勵、信任和共同願景的觀點,我迴去就嘗試著應用在我的小團隊裏,效果比我想象的還要好。總而言之,這不隻是一本關於商業的書,更是一本關於人生、關於成長的書,它教會我如何更勇敢、更智慧地去追求我想要的生活。
評分讀完這本書,我最大的感受就是,原來創業可以這麼“隨性”又這麼“有章法”。作者似乎有一種神奇的能力,能夠把那些看似復雜龐大的商業概念,拆解成一個個生動有趣的小故事,讓我這個之前對商業世界一竅不通的門外漢,也看得津津有味。我尤其欣賞他那種打破常規、不拘一格的思維方式。很多時候,我們都被傳統的框架束縛住瞭,不敢跳齣舒適圈,而這本書就像一把鑰匙,為我打開瞭新的視角。它鼓勵我去質疑那些“理所當然”的規則,去尋找屬於自己的獨特路徑。書裏關於“如何定義成功”的部分,讓我重新審視瞭自己對成功的理解。原來,成功不僅僅是財富的積纍,更是一種內心的滿足感和對他人的貢獻。這一點對我觸動很大,讓我不再盲目地追逐外界的評價,而是更加關注自己內心的聲音。書中的一些實用性建議,比如如何進行市場調研、如何進行産品定價,都非常具體,而且易於理解和操作。我感覺自己仿佛擁有瞭一個隨身攜帶的創業顧問,隨時都能從中汲取靈感和力量。
評分我必須承認,一開始我是被這本書的書名吸引的。感覺它有一種莫名的力量,能夠點燃內心的渴望。而真正打開書頁後,我發現我的直覺是對的。這本書的內容,與其說是一堆理論,不如說是一種思維的啓濛。作者沒有給你一個固定的模闆,而是鼓勵你找到屬於自己的那條路。他對於“選擇”的討論,讓我深思。在人生的岔路口,我們總是麵臨著無數的選擇,而這本書教會我如何去做齣那些真正符閤自己內心願望的選擇,而不是被外界的噪音所乾擾。書裏關於“如何應對不確定性”的章節,特彆給我留下瞭深刻的印象。在瞬息萬變的商業環境中,不確定性是常態,而這本書提供瞭一種更加積極和有韌性的應對方式。它讓我明白,與其懼怕不確定性,不如擁抱它,並從中找到機會。這種心態的轉變,對我來說意義重大。這本書不僅僅提供瞭商業智慧,更重要的是,它幫助我重新認識瞭自己,以及自己想要的人生。
評分坦白說,我之前對這類“教你如何成功”的書總是抱有一定的懷疑態度,覺得很多都是空洞的理論或者不切實際的雞湯。但是,這本《Anything You Want》徹底顛覆瞭我的看法。作者的敘述非常真誠,就像在和一個認識很久的朋友聊天一樣,沒有誇誇其談,沒有虛假的包裝,全都是他真真實實的經曆和感悟。他坦誠地分享瞭自己在創業過程中遇到的各種挑戰,包括那些讓人難以啓齒的錯誤和失敗,這讓我感到無比的親切和真實。很多時候,我們看到的都是成功者光鮮的一麵,而這本書則讓我們看到瞭他們背後付齣的艱辛和汗水。我特彆喜歡他關於“找到自己的北極星”的論述,這是一種非常強大的內在驅動力,能夠指引我們在迷茫和睏境中不失方嚮。書裏關於“如何平衡工作與生活”的章節,也給瞭我很大的啓發。作者強調,創業不應該以犧牲個人生活為代價,而是應該找到一種可持續的、健康的生活方式。這讓我開始反思自己的生活方式,並嘗試做齣一些積極的改變。
評分很好
評分常來這裏買原版書,質量好,價格公道
評分每月一本的學習英語用書,這兩個月的原版英語書確實貴。希望能好好學習天天嚮上。
評分好
評分很薄的書
評分書不錯,就是物流太慢瞭!
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