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内容简介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者简介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩书评

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times
The Economic Naturalist 牛奶可乐经济学 英文原版 [平装] 电子书 下载 mobi epub pdf txt

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书的内容应该是没问题的，本身是本好书，但是在京东买了这么多书了，第一次觉得包装这么差，因为根本没包装 就这样装在京东的袋子里。打开一看 书封面有严重的折角 好几页也都有折痕，背后也有破损，估计是别人退货之类的来回折腾成这样了。由于是外地调拨过来的，书就算旧点也能理解，但是好歹包装一下，也能稍微保护下的。哎，好失望

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是一本很不错的书，就是太贵了。

评分☆☆☆☆☆

是一本很不错的书，就是太贵了。

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很喜欢的一本书，里面内容还没有看。好评。

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买了牛奶可乐经济学后一直想买英文版，终于如愿了。三本里还是觉得第一本最好看。

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值得一读！顺便练下英语

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送货速度很给力~不知道什么时候能读懂，慢慢看吧！

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轻薄的一本书，内容我不知道儿子怎么评价

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英文原版书籍，看起来很有意思。

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