具体描述
编辑推荐
弗格森在曼联的峥嵘岁月已是传奇历史的一部分,他的执教经验以及领导方式是大家最为关注的方面。他在曼联取得了辉煌的成功,他是活着的传奇,老特拉福德球 场就有以他名字命名的看台。整整26年,一个人,一座城,一支队,他用自己的双手浇灌了今天的曼联并赋予了其深厚的历史底蕴:勇敢,不屈,决不放弃。
2013年,现年73岁的弗格森就曾发表自己的第一部自传,销量非常不错,名列非小说类书籍销售榜第一位,销量创造了多项纪录。此后,又加印了90万本。
这本书的名字为“领导”,书的内容将会涉及弗格森在哈佛商学院的一些工作,本书还有一些其它方面的工作人员参与。
弗格森说:“退休后,我有机会回顾我以往的生活,我有机会认真地审视作为一个足球主教练的时光以及收获,通过回忆的形式来细数大大小小的成功与失败,另外还有我在哈佛商学院的一些谈话。”
“回顾过往而不是展望未来,这对于我来说是一种全新的方式,我想在这个过程中我能学到很多,我能再次体会一路走来的幸福与快乐。”
“这本书的构思其实很早就初见端倪,我在哈佛商学院遇到了麦克,我们两个就自己各自领域的工作展开交谈,我们两个有很多相似的地方,我们也非常尊敬对方,对各自取得的成就也非常敬佩,因此我决定写一本新书。”
“过去一些年,我们一起生活工作,我们讨论一些我作为足球主教练时所用到的一些管理哲学,这是我职业生涯至关重要的东西。”
“我对麦克的工作方式以及他的工作成果非常满意,我相信读者会从这本书中发现一些很新的东西。这个项目上,他是我最好的合作伙伴。”
麦克说:“弗格森的领导力让人赞叹,想必世界上会有很多人想知道老爵爷成功的秘诀。”
在这本新书中,将会揭露一些不为人知的奇闻轶事,我们有机会对弗格森有一个更加立体的认知。
内容简介
An inspirational book about leadership from the most successful British football manager of all time.
In this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management - first in Scotland and then, of course, at Manchester United - to reveal the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, LEADING investigates the pivotal leadership decisions of an astonishing career. 作者简介
Sir Alex Ferguson Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of GBP65,000. Entering management in 1974, he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982-83 Cup Winners' Cup. Arriving at Manchester United in 1986, he brought them 38 trophies, including the Club World Cup, two Champions Leagues, 13 Premier Leagues and five FA Cups. His overall haul of 49 trophies made him the most successful British manager of all time. Knighted in 1999, Sir Alex announced his retirement in 2013, when United were again crowned Premier League champions. At the age of 73, he continues to serve United as a director. In 2012 Harvard Business School created a case-study based on Sir Alex's managerial career: Sir Alex Ferguson: Managing Manchester United, and Sir Alex is now a Fellow to the Executive Education Program at Harvard. Sir Alex has published three previous books, the most recent of which, Alex Ferguson: My Autobiography became the fastest selling Non-Fiction hardback since records began, when it was published in 2013. Sir Michael Moritz Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Time magazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California. Sequoia Capital's close alliances with young founders have been transformed into companies now worth nearly $1.5 trillion - the most of any private, investment firm in the world. These include the first investments in companies such as Apple and Cisco and, more recently, YouTube, AirBnB, Dropbox and WhatsApp. Michael Moritz has been a member of the Board of Directors of a variety of companies including Google, Yahoo!, PayPal and LinkedIn. His work at Sequoia helped him achieve the number one listing in Forbes "Midas List" of the top dealmakers in the technology industry in 2006-7, and a place on the 2007 "Time 100 list". In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen's Birthday Honours list for his services to promoting British economy and his family's philanthropic work includes the formation of Europe's largest scholarship programme for low income university students. The son of refugees from Nazi Germany, he lives in San Francisco with his wife, Harriet Heyman.
前言/序言
领导力的艺术与实践:从历史视角洞察卓越管理 本书并非聚焦于足球界的传奇人物亚历克斯·弗格森爵士的个人传记,而是深入探讨了一系列跨越历史、行业和文化背景的卓越领导力模型与实践。它旨在为现代管理者和有志于领导岗位的人士提供一个多维度的视角,理解何为真正的、持久的影响力,以及这种影响力是如何在复杂多变的组织环境中得以构建和维持的。 我们将首先从古代哲学家对“理想君主”的界定开始。柏拉图在《理想国》中提出的“哲人王”概念,强调了知识、智慧与道德在领导者身上的统一性。这种理论的基石在于,一位卓越的领导者必须首先是深刻的思考者和道德的典范。本书会对比分析历史上不同时期,如古罗马的贤明统治者和文艺复兴时期城邦的执政者,如何将哲学思辨转化为实际的治理策略,以及他们在面对精英阶层分化和民众期望变化时的权衡取舍。 随后,我们将转向工业革命时期对效率与组织结构的革命性思考。亨利·福特的流水线管理和泰勒的科学管理法,虽然在某些方面受到了现代批判,但它们首次系统性地将“管理”这一概念从纯粹的个人魅力提升到一套可研究、可优化的系统层面。我们详细审视了这些早期管理学派的局限性,特别是它们对“人性”的简化处理,并探讨了这些基础框架如何为后来的行为科学管理理论铺平了道路。 进入二十世纪中叶,领导力的焦点转向了人际关系与组织行为学。梅奥在霍桑实验中的发现,揭示了非正式组织结构和员工的社会需求对生产力的决定性影响。本书通过详尽的案例分析,探讨了在信息不透明、权力结构固化的组织中,如何通过建立信任、促进沟通来释放团队潜力。这部分内容重点剖析了“仆人式领导”(Servant Leadership)的早期形态,即领导者的首要职责是服务和赋能追随者,而非简单地下达命令。 在探讨战略领导力时,本书跳出了战术层面,聚焦于远见卓识和适应性。我们分析了二战时期盟军的联合指挥系统如何在高压、高风险环境下实现跨文化、跨军种的战略协同。这不仅仅是关于资源调配,更是关于在信息缺失和目标冲突中,如何形成一个统一的、有韧性的决策框架。我们引入了“情境领导理论”(Situational Leadership),强调优秀的领导者不是采取一成不变的风格,而是根据团队成员的发展阶段和任务的紧急程度,动态调整自己的干预方式。 变革管理是现代组织面临的核心挑战。本书深入研究了企业在面对技术颠覆或市场结构性变化时,领导者如何成功驾驭组织惯性和员工抵触心理。我们考察了组织变革的常见陷阱——通常源于沟通不畅、愿景模糊或改革的既得利益者被边缘化——并提出了应对这些挑战的系统性框架。成功的变革领导者,往往是出色的故事讲述者和变革的首席工程师,他们能够清晰地描绘出“未来的状态”,并有条不紊地拆解实现该状态的路径。 此外,本书专门开辟章节讨论道德领导力与问责制。在复杂的全球化商业环境中,领导者的决策影响范围被无限放大。我们审视了历史上那些因短期利益或道德滑坡而导致组织崩溃的案例,从中提炼出构建强大道德指南针的重要性。这包括透明度原则、建立有效的内部制衡机制,以及领导者如何在个人声誉和组织的长远利益之间做出艰难的抉择。 最后,本书将目光投向数字化时代的领导力特征。在数据驱动、扁平化趋势显著的今天,传统的等级制度正在被“网络化治理”所挑战。现代领导者需要具备高度的数字素养,懂得如何利用技术工具来增强协作,同时保持对人类情感和创造力的敏锐洞察力。这里的关键在于,如何在速度和深度之间找到平衡——既能快速迭代,又不牺牲对深层问题的思考。 通过这些跨越历史与学科的案例和理论分析,本书旨在揭示一个核心观点:卓越的领导力并非一种天赋,而是一套经过深思熟虑、不断磨砺并根据环境调整的复杂技能集合。它要求领导者同时扮演战略家、心理学家、沟通者和道德指南针的角色。本书不提供简单的“成功公式”,而是提供一套批判性的工具箱,帮助读者构建属于自己的、适应未来挑战的领导哲学。