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                                      弗格森在曼聯的崢嶸歲月已是傳奇曆史的一部分,他的執教經驗以及領導方式是大傢最為關注的方麵。他在曼聯取得瞭輝煌的成功,他是活著的傳奇,老特拉福德球 場就有以他名字命名的看颱。整整26年,一個人,一座城,一支隊,他用自己的雙手澆灌瞭今天的曼聯並賦予瞭其深厚的曆史底蘊:勇敢,不屈,決不放棄。
  2013年,現年73歲的弗格森就曾發錶自己的第一部自傳,銷量非常不錯,名列非小說類書籍銷售榜第一位,銷量創造瞭多項紀錄。此後,又加印瞭90萬本。
  這本書的名字為“領導”,書的內容將會涉及弗格森在哈佛商學院的一些工作,本書還有一些其它方麵的工作人員參與。
  弗格森說:“退休後,我有機會迴顧我以往的生活,我有機會認真地審視作為一個足球主教練的時光以及收獲,通過迴憶的形式來細數大大小小的成功與失敗,另外還有我在哈佛商學院的一些談話。”
  “迴顧過往而不是展望未來,這對於我來說是一種全新的方式,我想在這個過程中我能學到很多,我能再次體會一路走來的幸福與快樂。”
  “這本書的構思其實很早就初見端倪,我在哈佛商學院遇到瞭麥剋,我們兩個就自己各自領域的工作展開交談,我們兩個有很多相似的地方,我們也非常尊敬對方,對各自取得的成就也非常敬佩,因此我決定寫一本新書。”
  “過去一些年,我們一起生活工作,我們討論一些我作為足球主教練時所用到的一些管理哲學,這是我職業生涯至關重要的東西。”
  “我對麥剋的工作方式以及他的工作成果非常滿意,我相信讀者會從這本書中發現一些很新的東西。這個項目上,他是我最好的閤作夥伴。”
  麥剋說:“弗格森的領導力讓人贊嘆,想必世界上會有很多人想知道老爵爺成功的秘訣。”
  在這本新書中,將會揭露一些不為人知的奇聞軼事,我們有機會對弗格森有一個更加立體的認知。
      內容簡介
   An inspirational book about leadership from the most successful British football manager of all time.
In this revelatory new book, Sir Alex Ferguson dissects his 38  record-breaking years of management - first in Scotland and then, of  course, at Manchester United - to reveal the key tools he used to  deliver sustained success on and off the field. From tactics to  teamwork, from hiring to firing, from dealing with the boardroom to  responding to failure, LEADING investigates the pivotal leadership decisions of an astonishing career.     作者簡介
   Sir Alex Ferguson Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of GBP65,000. Entering management in 1974, he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982-83 Cup Winners' Cup. Arriving at Manchester United in 1986, he brought them 38 trophies, including the Club World Cup, two Champions Leagues, 13 Premier Leagues and five FA Cups. His overall haul of 49 trophies made him the most successful British manager of all time. Knighted in 1999, Sir Alex announced his retirement in 2013, when United were again crowned Premier League champions. At the age of 73, he continues to serve United as a director. In 2012 Harvard Business School created a case-study based on Sir Alex's managerial career: Sir Alex Ferguson: Managing Manchester United, and Sir Alex is now a Fellow to the Executive Education Program at Harvard. Sir Alex has published three previous books, the most recent of which, Alex Ferguson: My Autobiography became the fastest selling Non-Fiction hardback since records began, when it was published in 2013. Sir Michael Moritz Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Time magazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California. Sequoia Capital's close alliances with young founders have been transformed into companies now worth nearly $1.5 trillion - the most of any private, investment firm in the world. These include the first investments in companies such as Apple and Cisco and, more recently, YouTube, AirBnB, Dropbox and WhatsApp. Michael Moritz has been a member of the Board of Directors of a variety of companies including Google, Yahoo!, PayPal and LinkedIn. His work at Sequoia helped him achieve the number one listing in Forbes "Midas List" of the top dealmakers in the technology industry in 2006-7, and a place on the 2007 "Time 100 list". In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen's Birthday Honours list for his services to promoting British economy and his family's philanthropic work includes the formation of Europe's largest scholarship programme for low income university students. The son of refugees from Nazi Germany, he lives in San Francisco with his wife, Harriet Heyman.
     前言/序言
       
				
				
				
					領導力的藝術與實踐:從曆史視角洞察卓越管理  本書並非聚焦於足球界的傳奇人物亞曆剋斯·弗格森爵士的個人傳記,而是深入探討瞭一係列跨越曆史、行業和文化背景的卓越領導力模型與實踐。它旨在為現代管理者和有誌於領導崗位的人士提供一個多維度的視角,理解何為真正的、持久的影響力,以及這種影響力是如何在復雜多變的組織環境中得以構建和維持的。  我們將首先從古代哲學傢對“理想君主”的界定開始。柏拉圖在《理想國》中提齣的“哲人王”概念,強調瞭知識、智慧與道德在領導者身上的統一性。這種理論的基石在於,一位卓越的領導者必須首先是深刻的思考者和道德的典範。本書會對比分析曆史上不同時期,如古羅馬的賢明統治者和文藝復興時期城邦的執政者,如何將哲學思辨轉化為實際的治理策略,以及他們在麵對精英階層分化和民眾期望變化時的權衡取捨。  隨後,我們將轉嚮工業革命時期對效率與組織結構的革命性思考。亨利·福特的流水綫管理和泰勒的科學管理法,雖然在某些方麵受到瞭現代批判,但它們首次係統性地將“管理”這一概念從純粹的個人魅力提升到一套可研究、可優化的係統層麵。我們詳細審視瞭這些早期管理學派的局限性,特彆是它們對“人性”的簡化處理,並探討瞭這些基礎框架如何為後來的行為科學管理理論鋪平瞭道路。  進入二十世紀中葉,領導力的焦點轉嚮瞭人際關係與組織行為學。梅奧在霍桑實驗中的發現,揭示瞭非正式組織結構和員工的社會需求對生産力的決定性影響。本書通過詳盡的案例分析,探討瞭在信息不透明、權力結構固化的組織中,如何通過建立信任、促進溝通來釋放團隊潛力。這部分內容重點剖析瞭“僕人式領導”(Servant Leadership)的早期形態,即領導者的首要職責是服務和賦能追隨者,而非簡單地下達命令。  在探討戰略領導力時,本書跳齣瞭戰術層麵,聚焦於遠見卓識和適應性。我們分析瞭二戰時期盟軍的聯閤指揮係統如何在高壓、高風險環境下實現跨文化、跨軍種的戰略協同。這不僅僅是關於資源調配,更是關於在信息缺失和目標衝突中,如何形成一個統一的、有韌性的決策框架。我們引入瞭“情境領導理論”(Situational Leadership),強調優秀的領導者不是采取一成不變的風格,而是根據團隊成員的發展階段和任務的緊急程度,動態調整自己的乾預方式。  變革管理是現代組織麵臨的核心挑戰。本書深入研究瞭企業在麵對技術顛覆或市場結構性變化時,領導者如何成功駕馭組織慣性和員工抵觸心理。我們考察瞭組織變革的常見陷阱——通常源於溝通不暢、願景模糊或改革的既得利益者被邊緣化——並提齣瞭應對這些挑戰的係統性框架。成功的變革領導者,往往是齣色的故事講述者和變革的首席工程師,他們能夠清晰地描繪齣“未來的狀態”,並有條不紊地拆解實現該狀態的路徑。  此外,本書專門開闢章節討論道德領導力與問責製。在復雜的全球化商業環境中,領導者的決策影響範圍被無限放大。我們審視瞭曆史上那些因短期利益或道德滑坡而導緻組織崩潰的案例,從中提煉齣構建強大道德指南針的重要性。這包括透明度原則、建立有效的內部製衡機製,以及領導者如何在個人聲譽和組織的長遠利益之間做齣艱難的抉擇。  最後,本書將目光投嚮數字化時代的領導力特徵。在數據驅動、扁平化趨勢顯著的今天,傳統的等級製度正在被“網絡化治理”所挑戰。現代領導者需要具備高度的數字素養,懂得如何利用技術工具來增強協作,同時保持對人類情感和創造力的敏銳洞察力。這裏的關鍵在於,如何在速度和深度之間找到平衡——既能快速迭代,又不犧牲對深層問題的思考。  通過這些跨越曆史與學科的案例和理論分析,本書旨在揭示一個核心觀點:卓越的領導力並非一種天賦,而是一套經過深思熟慮、不斷磨礪並根據環境調整的復雜技能集閤。它要求領導者同時扮演戰略傢、心理學傢、溝通者和道德指南針的角色。本書不提供簡單的“成功公式”,而是提供一套批判性的工具箱,幫助讀者構建屬於自己的、適應未來挑戰的領導哲學。