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内容简介

The most concise， simple， and easiest-to-apply book of Dan Roam's distinguished career.?
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Dan Roam's brilliant strategies for creating images， sharing them and explaining them have finally been distilled into a "best of" handbook for busy readers who need to digest the takeaways， fast.
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Since his first book，?The Back of the Napkin， Roam has argued that imagery is the most powerful tool for leadership， innovation， and sales. Even though we live in an era of big data， one great picture is worth a million numbers (not to mention a thousand words). A clever idea， visually expressed， can resonate with everyone from the CEO down to the newest intern.
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The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from.
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This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that every day becomes less verbal and more visual.

作者简介

Dan Roam is the internationally bestselling author of five books on visual communication, including The Back of the Napkin, Blah Blah Blah, and Show and Tell, and is the founder of the Napkin Academy, the world's first online visual-thinking training program. He has helped leaders at Microsoft, Boeing, eBay, Kraft, Gap, IBM, the US Navy, the US Senate, and the White House solve complex problems with simple pictures. Dan and his white-board have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.,,

精彩书评

"It is because of simple drawings that I am able to more clearly communicate my ideas. I encourage everyone to do it. Thanks to Dan Roam， everyone can!"
?—SIMON SINEK， optimist and author of Start With Why

"Dan Roam disarms our fear of drawing and provides clear and simple tools to bring our stories to life. In Draw To Win， Dan gives us all the chance to become better communicators， because the language of images is universal."
—TOM KELLEY， partner， IDEO， and author of Creative Confidence

"In this wonderful little book， Dan Roam has achieved something remarkable. He shows how the simplest thing—making a quick little drawing of your thoughts—leads to a renewed sense of purpose， focus， calm， and mastery."
—KELLY MCGONIGAL， author of The Willpower Instinct and The Upside of Stress

"Dan Roam is the master of using simple pictures to sell big ideas. I've stolen truckloads from him， and now you can， too."
—AUSTIN KLEON， author of Steal Like an Artist and Show Your Work!

"Like the lessons behind Dorothy's red ruby shoes， Draw To Win shows us that the ability to be innovative rests in all of us. In times of increasing complexity and change， using pictures to find and communicate simplicity is our most powerful weapon."
—LISA K. SOLOMON， coauthor of Moments of Impact

前言/序言

Draw to Win A Crash Course on How to Lead, Sell [精装] 电子书 下载 mobi epub pdf txt

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