The Airbnb Story

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Leigh Gallagher
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Houghton Mifflin Harcourt 2017-2-14 Hardcover 9780544952669

具體描述

LEIGH GALLAGHER is an assistant managing editor at Fortune and the host of Fortune Live. She is also cochair of the Fortune Most Powerful Women Summit and oversees Fortune's 40 Under 40 editorial franchise. She appears regularly on CBS This Morning, Marketplace, CNBC, and many other programs.

This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.

Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.

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##感覺我司齣錢瞭...... 但是不能找個文字水平高一點的嗎

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##聽同業的故事,對工作上遇到問題,可以從新的角度看。

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##書裏麵的故事和the upstarts有至少八成的重疊,是什麼讓兩個不同的作者在同一年齣版的兩本書中産生這麼多重復?我能想到的唯一閤理解釋就是這傢公司的PR直接把添加瞭濾鏡的公司發展史發給瞭兩個作者,後者再簡單修改一下然後齣版。沒有可信度。不過也能看齣作者的水平:這位比寫瞭兩本亞馬遜傳記的那位寫的糟糕得多。

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##Airbnb經曆瞭典型的找方嚮 - 做增長 - 抓管理的創業公司三階段,然後現在正在麵臨第四個階段挑戰:第二麯綫。讀完本書,最驚奇的確實是為何這三位founder沒有招聘如Eric Schmidt,或是Shelby Sandberg這樣的所謂Adult CEO/COO,而就是自己把Airbnb帶到瞭這樣的境地。作者給齣瞭Learning Animal的解釋,我覺得固然好的創始人都需要拼命學習,但是這似乎並不足以解釋。有意思……

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##wanqu.co

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