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Strategic Management for Travel and Tourism
作者： Nigel Evans;David Campbell;George Stonehouse;
ISBN13： 9780750648547
类型： 平装(简装书)
语种： 英语（English）
出版日期： 2003-01-17
出版社： S&t; Titles
页数： 412
重量（克）： 1056
尺寸： 24.892 x 18.6944 x 2.286 cm

商品简介

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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