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内容简介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者简介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩书评

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

Competitive Advantage竞争优势 英文原版 [平装] 电子书 下载 mobi epub pdf txt

评分☆☆☆☆☆

这么贵的书，质量一般般

评分☆☆☆☆☆

挺好的 很轻 方便携带

评分☆☆☆☆☆

书是好书

评分☆☆☆☆☆

大师作品，品质无须怀疑。

评分☆☆☆☆☆

书的质量不好，纸张什么的等等，不像我在新华书店看到的那些英文原版的书，都是很精装的，不过，价格相对会贵一些，这个书就像是国外一些很烂的出版社出版的。

评分☆☆☆☆☆

--Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

评分☆☆☆☆☆

正版书，比外面便宜，不错，很喜欢

评分☆☆☆☆☆

挺好的 很轻 方便携带

评分☆☆☆☆☆

挺好的 很轻 方便携带

类似图书 点击查看全场最低价