内容简介
A groundbreaking look at why our interactions with others hold the key to successFor generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In
Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders,
Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.
作者简介
Adam Grant is the youngest tenured professor and single highest-rated teacher at The Wharton School. His consulting and speaking clients include Google, the NFL, Merck, Pixar, Goldman Sachs, the World Economic Forum, the United Nations, and the U.S. Army and Navy. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician.,,
精彩书评
“
Give and Take just might be the most important book of this young century. As insightful and entertaining as Malcolm Gladwell at his best, this book has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions. This gem is a joy to read, and it shatters the myth that greed is the path to success.”
~Robert Sutton, author of The No *sshole Rule and Good Boss, Bad Boss“
Give and Take is a truly exhilarating book—the rare work that will shatter your assumptions about how the world works and keep your brain firing for weeks after you've turned the last page.”
~Daniel H. Pink, author of Drive and A Whole New Mind“
Give and Take is brimming with life-changing insights. As brilliant as it is wise, this is not just a book—it's a new and shining worldview. Adam Grant is one of the great social scientists of our time, and his extraordinary new book is sure to be a bestseller.”
~Susan Cain, author of Quiet“
Give and Take cuts through the clutter of clichés in the marketplace and provides a refreshing new perspective on the art and science of success. Adam Grant has crafted a unique, ‘must have’ toolkit for accomplishing goals through collaboration and reciprocity.”
~William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc.“
Give and Take is a pleasure to read, extraordinarily informative, and will likely become one of the classic books on workplace leadership and management. It has changed the way I see my personal and professional relationships, and has encouraged me to be a more thoughtful friend and colleague.”
~Jeff Ashby, NASA space shuttle commander“With
Give and Take, Adam Grant has marshaled compelling evidence for a revolutionary way of thinking about personal success in business and in life. Besides the fundamentally uplifting character of the case he makes, readers will be delighted by the truly engaging way he makes it. This is a must read.”
~Robert Cialdini, author of Influence“
Give and Take is a brilliant, well-documented, and motivating debunking of ‘good guys finish last’! I've noticed for years that generosity generates its own kind of equity, and Grant's fascinating research and engaging style have created not only a solid validation of that principle but also practical wisdom and techniques for utilizing it more effectively. This is a super manifesto for getting meaningful things done, sustainably.”
~David Allen, author of Getting Things Done“Packed with cutting-edge research, concrete examples, and deep insight,
Give and Take offers extraordinarily thought-provoking—and often surprising—conclusions about how our interactions with others drive our success and happiness. This important and compulsively-readable book deserves to be a huge success.”
~Gretchen Rubin, author of The Happiness Project and Happier at Home“One of the great secrets of life is that those who win most are often those who give most. In this elegant and lucid book, filled with compelling evidence and evocative examples, Adam Grant shows us why and how this is so. Highly recommended!”
~William Ury, coauthor of Getting to Yes and author of The Power of a Positive No“Good guys finish first—and Adam Grant knows why.
Give and Take is the smart surprise you can't afford to miss."
~Daniel Gilbert, author of Stumbling on Happiness“
Give and Take is an enlightening read for leaders who aspire to create meaningful and sustainable changes to their environments. Grant demonstrates how a generous orientation toward others can serve as a formula for producing successful leaders and organizational performance. His writing is as engaging and enjoyable as his style in the classroom.”
~Kenneth Frazier, Chairman, President, and CEO of Merck & Co.“In this riveting and sparkling book, Adam Grant turns the conventional wisdom upside-down about what it takes to win and get ahead. With page-turning stories and compelling studies,
Give and Take reveals the surprising forces behind success, and the steps we can take to enhance our own.”
~Laszlo Bock, Senior Vice President of People Operations, Google“
Give and Take dispels commonly held beliefs that equate givers with weakness and takers with strength. Grant shows us the importance of nurturing and encouraging prosocial behaviors.”
~Dan Ariely, author of Predictably Irrational“
Give and Take defines a road to success marked by new ways of relating to colleagues and customers as well as new ways of growing a business.”
~Tony Hsieh, CEO, Zappos.com and author of Delivering Happiness“A milestone! Well-researched, generous, actionable and important. Adam Grant has given us a gift, a hard-hitting book about the efficacy of connection and generosity in everything we do.”
~Seth Godin, bestselling author of The Icarus Deception and Tribes“
Give and Take will fundamentally change the way you think about success. Unfortunately in America, we have too often succumbed to the worldview that if everyone behaved in their own narrow self-interest, all would be fine. Adam Grant shows us with compelling research and fascinating stories there is a better way.”
~Lenny Mendonca, Director, McKinsey & Co.“Adam Grant, a rising star of positive psychology, seamlessly weaves together science and stories of business success and failure, convincing us that giving is in the long run the recipe for success in the corporate world. En route you will find yourself re-examining your own life. Read it yourself, then give copies to the people you care most about in this world.”
~Martin Seligman, author of Learned Optimism and Flourish“
Give and Take presents a groundbreaking new perspective on success. Adam Grant offers a captivating window into innovative principles that drive effectiveness at every level of an organization and can immediately be put into action. Along with being a fascinating read, this book holds the key to a more satisfied and productive workplace, better customer relationships, and higher profits.”
~Chip Conley, Founder, Joie de Vivre Hotels and author, Peak and Emotional Equations“
Give and Take is a game changer. Reading Adam Grant's compelling book will change the way doctors doctor, managers manage, teachers teach, and bosses boss. It will create a society in which people do better by being better. Read the book and change the way you live and work.”
~Barry Schwartz, author of The Paradox of Choice and Practical Wisdom“
Give and Take is a new behavioral benchmark for doing business for better, providing an inspiring new perspective on how to succeed to the benefit of all. Adam Grant provides great support for the new paradigm of creating a ‘win win’ for people, planet and profit with many fabulous insights and wonderful stories to get you fully hooked and infected with wanting to give more and take less."
~Jochen Zeitz, former CEO and chairman, PUMA“
Give and Take is a real gift. Adam Grant delivers a triple treat: stories as good as a well-written novel, surprising insights drawn from rigorous science, and advice on using those insights to catapult ourselves and our organizations to success. I can’t think of another book with more powerful implications for both business and life.”
~Teresa Amabile, author of The Progress Principle“Adam Grant has written a landmark book that examines what makes some extraordinarily successful people so great. By introducing us to highly-impressive individuals, he proves that, contrary to popular belief, the best way to climb to the top of the ladder is to take others up there with you.
Give and Take presents the road to success for the 21st century.”
~Maria Eitel, founding CEO and President of the Nike Foundation“What
The No *sshole Rule did for corporate culture,
Give and Take does for each of us as individuals. Grant presents an evidence-based case for the counterintuitive link between generosity and finishing first.”
~Douglas Stone and Sheila Heen, coauthors of Difficult Conversations“Adam Grant is a wunderkind. He has won every distinguished research award and teaching award in his field, and his work has changed the way that people see the world. If you want to be surprised—very pleasantly surprised—by what really drives success, then
Give and Take is for you. If you want to make the world a better place, read this book. If you want to make your life better, read this book.”
~Tal Ben-Shahar, author of Happier“In an era of business literature that drones on with the same-old, over-used platitudes, Adam Grant forges brilliant new territory.
Give and Take helps readers understand how to maximize their effectiveness and help others simultaneously. It will serve as a new framework for both insight and achievement. A must read!”
~Josh Linkner, founder of ePrize, CEO of Detroit Venture Partners, and author of Disciplined Dreaming 前言/序言
《影响力:说服他人的心理学》 作者:[此处填写原书作者] 出版信息:[此处填写出版社及出版年份] 装帧:[此处填写书籍的装帧形式,例如:精装/平装] 页数:[此处填写页数] ISBN:[此处填写ISBN] --- 图书简介 在这个信息爆炸、人际互动日益复杂的现代社会中,如何有效地影响他人,促成合作,达成目标,已经成为一门至关重要的学问。《影响力:说服他人的心理学》深入剖析了人类决策背后的深层心理机制,揭示了那些驱动我们点头称是、接受建议的隐藏力量。 本书并非一本空洞的说教指南,而是一部基于严谨社会心理学实验和大量真实案例构建的实战手册。作者以其深厚的学术背景和敏锐的洞察力,将复杂的说服原理提炼为清晰、易于理解和实践的框架。它带领读者穿越人类思维的迷宫,探寻我们为何容易被某些策略所打动,以及如何负责任地运用这些力量。 核心洞察:六大通用影响力原理 本书的核心内容围绕六个被广泛验证的、跨文化、跨行业的通用影响力原理展开。这些原理如同人类心智的“捷径”,在日常生活中无处不在,对我们的购买决策、人际交往乃至政治参与都起着决定性的作用。 1. 互惠原理 (Reciprocity): 给予与索取的社会契约 人类社会建立在互惠的基础上。一旦有人给予我们一些东西——无论是有形的礼物、信息,还是一种善意——我们内心深处会产生一种强烈的义务感,必须回报对方。本书详尽分析了“先予后取”的策略,探讨了“不对等”的给予(例如,一份意料之外的小礼物)如何产生远超预期的回报。我们将看到,这种原理如何在商业谈判中被巧妙运用,以及如何在日常的社会往来中建立稳固的信任关系。关键在于,回报的“感知”往往比实际价值更为重要。 2. 承诺与一致性原理 (Commitment and Consistency): 迈出第一步的巨大力量 一旦我们公开做出某种承诺或选择,便会感受到一股强大的压力,要求自己的后续行为与此保持一致。这种对一致性的追求,源于我们渴望被视为言行一致、理性的人。本书详细区分了不同类型的承诺——公开的、主动的、积极的——如何锁定未来的行为。通过“登门槛”技术(Foot-in-the-Door Technique)的深入剖析,读者将理解如何通过引导他人做出微小的初始承诺,逐步引导其走向更大的目标。同时,本书也警示了盲目坚持可能带来的负面后果,以及如何识别并摆脱“不合时宜的一致性”。 3. 社会认同原理 (Social Proof): 随大流的内在驱动 “别人都在做”往往是我们判断什么是“正确”行为的有力依据。社会认同原理指出,人们在不确定或情境模糊时,倾向于观察和模仿他人的行为。从排队购买热门商品到跟随潮流、接受权威推荐,社会认同的力量无处不在。本书展示了“多样性”和“相似性”如何增强社会认同的效果——当我们看到与我们“相似”的人正在做某件事时,这种说服力最为强大。我们将审视社交媒体时代“点赞数”和“评论量”如何成为新的社会认同指标,以及企业如何利用客户评价和见证来建立信任。 4. 喜好原理 (Liking): 我们更愿意对喜欢的人说“是” 这是一个看似简单却极具影响力的原理:我们更倾向于接受那些我们喜欢的人提出的请求。但“喜欢”究竟由何种因素构成?本书系统地梳理了影响喜好的四大基石:外貌吸引力(光环效应)、相似性(我们喜欢和我们相似的人)、赞美(真诚的赞美拥有惊人的说服力),以及熟悉与合作(接触效应和共同目标)。了解这些因素,有助于我们更有效地建立人际桥梁,无论是进行销售、团队协作还是个人交往。 5. 权威原理 (Authority): 对专家的天然信赖 人类从小就被教育要尊重和服从权威。这种对专业知识和地位的默认服从,在现代社会中表现为对头衔、服装、专业徽章或特定机构的信赖。本书探讨了如何通过展示合理的专业资格、使用象征权威的符号(如制服、头衔)来增强说服力。然而,作者也提出了关键的警告:如何辨别真正的权威与伪装的权威,避免被那些仅仅依靠符号而非实质能力的个体所误导。 6. 稀缺原理 (Scarcity): 越难得到,越想拥有 机会越是稀少,我们对其价值的判断就越高。稀缺原理源于人类对自由的珍视——当获取某种东西的途径受到限制时,我们便会产生更强烈的动机去争取它。本书分析了“数量有限”和“时间紧迫”这两种最常见的稀缺策略。我们还将深入探讨“稀缺性与竞争”的结合效应,尤其是在拍卖和限时抢购中,人们往往会因为害怕失去(损失厌恶)而做出非理性的决策。 超越理论:实用性的深度整合 《影响力:说服他人的心理学》的价值不仅在于对原理的阐述,更在于其高度的实践指导性。作者不仅教会读者识别他人如何运用这些原理来影响自己,更重要的是,指导读者如何在道德和有效性的平衡点上,将这些工具融入自己的沟通和谈判策略中。 对读者的价值 提高抵抗力: 识别并抵御那些旨在操纵你做出不利决策的隐形说服战术。 增强沟通效能: 学习如何通过系统化的心理学方法,让你的观点更容易被接受和采纳。 深入理解人性: 获得一扇理解人类行为模式、非理性决策和群体心理的窗口。 促进专业发展: 无论你从事销售、管理、市场营销、教育还是领导工作,本书提供的工具箱都将是提升职业影响力的核心资产。 本书是一面透视社会互动的棱镜,它揭示了隐藏在日常互动背后的驱动力,为所有希望在复杂世界中更智慧地交流、更有效地达成目标的人们,提供了一套经过科学验证的、无可替代的心理学指南。阅读此书,即是为自己的心智装上了一副能看穿说服迷雾的“X光眼镜”。