书名:Barbarians at the Gate: The Fall of RJR Nabisco 门口的野蛮人
作者:Bryan Burrough;John Helyar
出版社名称:HarperBusiness
出版时间:2009
语种: 英文
ISBN:9780061655555
商品尺寸:13.5 x 3.6 x 20.3 cm
包装:平装
页数:624
Barbarians at the Gate《门口的野蛮人》(20周年纪念版),华尔街商战纪实经典!
深度接触资本世界,金融大鳄、国际巨头悉数登场——KKR、DBL、美林、高盛、雷曼、拉扎德、所罗门兄弟、贝尔斯登、大通曼哈顿、花旗、摩根士丹利、巴菲特、米尔肯、纳贝斯克、菲利普·莫里斯、美国运通、百事可乐、宝洁、卡夫、麦肯锡……
有史以来颇为推荐的商界与金融界实战经典案例!
每一个对资本运作、公司财务、兼并收购、公司管理感兴趣的人必读之书!
精彩书评:
“《门口的野蛮人》是值得企业家和银行家阅读的书。想要进入企业界和银行界的年轻人也应该读这本书。警惕门口的野蛮人。贪婪意味着毁灭,脚踏实地干实业才是正路。” ——刘妹威 财经大学中国企业研究中心主任,研究员
“如果你想深入地触摸华尔街的脉搏。它作为一个必读的课本当之无愧。” ——房西苑知名投融资专家,著有书《资本的游戏》
“由于这个案子几乎汇集了所有的华尔街大投行(如所罗门兄弟、摩根士丹利、高盛等公司),所以这场收购战够经典的。书中给人印象较深的是贪得无厌的公司管理层。如果让他们MBO的话,读者会很不痛快。其实,这本书也可以作为席卷中国大地的MBO热潮的教科书,让人们真正清楚认识到MBO在什么条件下才能发生,尤其是它需要透明公正。这就是引来竞争团队竞价交易。” ——张志雄《投资理财经典55本》
A #1 New York Times bestseller and arguably the best business narrative ever written,Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal.The Los Angeles Times callsBarbarians at the Gate, “Superlative.” TheChicago Tribune raves, “It’s hard to imagine a better story... and it’s hard to imagine a better account.” And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.
Review
“It’s hard to imagine a better story... and it’s hard to imagine a better account” —Chicago Tribune
“A superlative book...steadily builds suspense until the very end.” —Los Angeles Times Book Review
“The fascinating inside story of the largest corporate takeover in American history… It reads like a novel.”—Today Show
“The most piercing and compelling narrative of a deal to date.”—Boston Globe
“Impressive qualities... delicious scenes... a cinematic yet extraordinarily careful book.”—Ken Auletta,New York Daily News
对于那些不怀好意的收购者,华尔街通常称之为“门口的野蛮人”。《门口的野蛮人》是迄今为止极具影响力的商业书籍之一,两位《华尔街日报》的记者凭借人脉和技巧,令当事人吐露真言,获取了一手的资料,再辅以引人入胜的妙笔,曝露出那场华尔街金融目前规模少见的收购——1988年KKR公司收购雷诺兹-纳贝斯克集团的来龙去脉,以及华尔街金融操作的风风雨雨。
书的前半部交待出主角们的发家史,俨然是美国经济浮世绘;后半部情节紧张,宛如悬疑小说。其间,华尔街的大亨们尔虞我诈,故事充满金融交易、舆论压力、决策博弈、社交晚宴和董事会议,不仅让读者见识到如此重大的收购在高层之间是如何运作的,也让我们看到一部充满洞见的金融社会史。
在目前十大并购中,有九件都发生于近年,唯有这场收购发生于20年前,足见它的重要性。许多知名商学院如今仍把《门口的野蛮人》作为教材,讲述从商业伦理、公司理财到投资银行学的主题。更有相关电影与纪录片。
在20周年纪念版中,作者又重新拜访了这场世纪收购的胜败双方,追踪余波,记叙参与者后续的成败荣辱,帮助人们更好地了解这场收购对世界的影响。
The fight to control RJR Nabisco during October and November of 1988 was more than just the largest takeover in Wall Street history. Marked by brazen displays of ego not seen in American business for decades, it became the high point of a new gilded age, and its repercussions are still being felt. The ultimate story of greed and glory, Barbarians at the Gate is the gripping account of these two frenzied months, of deal makers and publicity flaks, of an old-line industrial powerhouse that became the victim of the ruthless and rapacious style of finance in the 1980s. Written with the bravado of a novel and researched with the diligence of a sweeping cultural history, here is the unforgettable story of the takeover in all its brutality.
布赖恩·伯勒(Bryan Burrough),曾任《华尔街日报》匹兹堡纽约站的记者,现任《名利场》杂志特约记者,已经著有五部作品。
Bryan Burrough is a special correspondent at Vanity Fair and the author of five books.
约翰·希利亚尔(John Helyar),曾在《华尔街日报》、《财富》和ESPN供职,现为彭博新闻社专栏作家,著有运动类书Lords of the Realm: The Real History of Baseball。
John Helyar is a columnist for Bloomberg News. He previously wrote for the Wall Street Journal, Fortune, and ESPN, and is the author of Lords of the Realm: The Real History of Baseball.
Ross Johnson was being followed. A detective, he guessed, no doubt hired by that old skinflint Henry Weigl. Every day, through the streets of Manhattan, no matter where Johnson went, his shadow stayed with him. Finally he had had enough. Johnson had friends, lots of them, and one in particular who must have had contacts in the goon business. He had this annoying problem, Johnson explained to his friend. He’d like to get rid of a tail. No problem, said the friend. Sure enough, within days the detective vanished. Whatever the fellow was doing now, Johnson’s friend assured him, he was probably walking a little funny.
It was the spring of 1976, and at a second-tier food company named Standard Brands, things were getting ugly. Weigl, its crusty old chair-man, was out to purge his number two, Johnson, the shaggy-haired young Canadian who pranced about Manhattan with glamorous friends such as Frank Gifford and “Dandy” Don Meredith. Weigl sicced a team of auditors on Johnson’s notoriously bloated expense accounts and collected tales of his former protégé’s extramarital affairs.
Johnson’s hard-drinking band of young renegades began plotting a counterattack, lobbying directors and documenting all the underlying rot in the company’s businesses. Rumors of an imminent coup began sweeping the company’s Madison Avenue headquarters.
Then tensions exploded into the open: A shouting match erupted between Johnson and Weigl, a popular executive dropped dead, a board of directors was rent asunder. Everything came to a head at a mid-May board meeting. Weigl went in first, ready to bare his case against Johnson. Johnson followed, his own trap ready to spring.
As the hours wore on, Johnson’s aides, “the Merry Men,” wandered through Central Park, waiting for the victor to emerge. Things were bound to get bloody in there. But when it came to corporate politics, no one was ready to count out Ross Johnson. He seemed to have a knack for survival.
Until the fall of 1988 Ross Johnson’s life was a series of corporate adventures, in which he would not only gain power for himself but wage war on an old business order.
Under that old order, big business was a slow and steady entity. The Fortune 500 was managed by “company men”: junior executives who worked their way up the ladder and gave one company their all and senior executives who were corporate stewards, preserving and cautiously enhancing the company.
Johnson was to become the consummate “noncompany man.” He shredded traditions, jettisoned divisions, and roiled management. He was one of a whole breed of noncompany men who came to maturity in the 1970S and 1980s: a deal-driven, yield-driven nomadic lot. They said their mission was to serve company investors, not company tradition. They also tended to handsomely serve themselves.
But of all the noncompany men, Johnson cut the highest profile. He did the biggest deals, had the biggest mouth, and enjoyed the biggest perks. He would come to be the very symbol of the business world’s “Roaring Eighties.” And he would climax the decade by launching the deal of the century — scattering one of America’s largest, most venerable companies to the winds.
The man who would come to represent the new age of business was born in 1931 at the depth of an old one. Frederick Ross Johnson was raised in Depression-era Winnipeg, the only child of a lower-middle-class home. He was always “Ross,” never Fred — Fred was his father’s name. The senior Johnson was a hardware salesman by vocation, a woodworker by avocation, and a man of few words. Johnson’s petite mother, Caroline, was the pepper pot of the household — a bookkeeper at a time when few married women worked, a crack bridge player in her free time.
读完这本大部头,我感受到的不仅仅是知识的增加,更是一种思维模式的重塑。它彻底打破了我对“商业”二字的刻板印象,不再认为那只是利润的简单累加,而是一个由多方势力、错综复杂的关系网络和不断变化的外部环境共同作用的动态系统。书中对于“价值”的探讨,也极其引人深思,什么才是真正的价值?是账面上的数字,还是市场预期的幻影?作者通过对这场并购案的层层剥开,让我们看到了市场如何自我催眠,如何根据信息不对称性来定价,以及这种定价机制的脆弱性。整本书的基调是冷峻且客观的,它不带明显的褒贬,只是客观地记录了那场风暴的来袭、横扫与余波。它对后世商业决策者的影响是深远的,任何想要在商业领域有所建树的人,都应该把它当作一份深入骨髓的案例分析来研读,从中汲取关于人性、规则与力量的深刻教训。
评分从文学角度来看,这本书的文笔是极其老道的,它有一种罕见的、能够将宏大叙事与微观细节完美融合的能力。作者似乎对那个时代的金融精英文化有着深刻的理解,他笔下的场景构建极其逼真,无论是冗长的董事会辩论,还是私密会晤中的权力暗示,都显得真实可信,毫无矫揉造作之感。更难能可贵的是,尽管涉及的内容极其专业,但作者总能巧妙地找到通俗易懂的切入点,确保普通读者不会迷失在浩瀚的金融术语中。这绝非易事,需要极高的文字驾驭能力和对题材的精深掌握。每次读到关键的转折点,我都忍不住停下来,反复回味作者是如何布局和收束的,那份结构上的完整性和逻辑上的严密性,让人叹服。它不是在讲述一个故事,而是在展示一个复杂系统是如何运作和崩溃的,具有极强的启发性和警示意义。
评分说实话,这本书的阅读体验,简直像是在进行一场高强度的智力马拉松。它对细节的把控达到了令人发指的地步,每一个回合的攻防转换,每一次关键条款的增删修订,都被描述得清晰透彻,仿佛作者本人就是那个坐在谈判桌前,亲手起草文件的人。我个人最欣赏的是,作者没有采取那种高高在上的说教口吻,而是选择了一种近乎纪实的冷静视角,让事实本身去说话,让那些冰冷的数字和法律术语,自然而然地构建起一个庞大而精密的逻辑迷宫。对于那些对企业并购和金融工具不甚了解的读者来说,初期可能会有些门槛,但只要稍微投入精力去跟进那些专业名词的解释和背景铺垫,很快你就会被那种环环相扣的精妙结构所吸引。它教会我的,不仅仅是商业运作的某些技巧,更是一种看待复杂问题的系统性思维,如何拆解一个看似无懈可击的结构,并从中找到可以撬动的支点。这种深度和广度,是很多同类题材作品难以企及的。
评分这本书的魅力,很大程度上源于它对“戏剧性”的完美拿捏。即便你对金融世界不感兴趣,你也会被故事中人物之间的权力斗争、背叛与联盟所深深吸引。它读起来根本不像是一本商业分析报告,更像是一部情节跌宕起伏的政治惊悚片,只是舞台搬到了华尔街的顶层公寓和秘密会议室里。那些高层间的博弈,充满了算计、试探和出其不意的反击,每一次看似微小的行动,背后都可能隐藏着毁灭性的后果。我特别留意了作者是如何描绘压力之下的人性反应的,那种在巨大成功预期和可能万劫不复的边缘徘徊的感觉,被刻画得淋漓尽致。这种纯粹的、原始的竞争感,跨越了行业和地域的限制,触及了人类社会中永恒的主题:对控制权的渴望。它让我意识到,在资本的角斗场上,情感和理性往往是相互交织的,而最终决定胜负的,往往是那一瞬间的胆识与决断力。
评分这部作品,在我看来,简直是现代商业社会的一部史诗。它不仅仅是记录了一场发生在高层决策桌上的博弈,更像是一面镜子,折射出资本逐利的残酷本质和人性在巨大金钱面前的复杂面貌。作者的叙事功力着实令人佩服,他仿佛是一位深谙戏剧冲突的导演,将那些看似枯燥的财务报表和法律条文,编织成了一张张扣人心弦的情节网。你读着读着,就会发现自己完全被卷入了那种紧张的氛围之中,仿佛能闻到烟草和咖啡的味道,感受到那些决策者内心深处的焦虑与狂热。书中对于每一个关键人物的刻画都入木三分,他们既不是传统意义上的英雄,也不是脸谱化的恶棍,而是在特定规则下,为了实现自身目标而采取极端手段的行动者。这种对“灰度地带”的深入挖掘,使得整个故事充满了张力,让人不禁思考,在商业的丛林法则下,道德的边界究竟在哪里。读完之后,那种震撼感久久不能平息,它彻底颠覆了我对传统企业运营的想象,让我看到了华尔街那光鲜外表下潜藏的暗流涌动。
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