具體描述
書名：Steve Jobs 史蒂夫·喬布斯傳
作者：Walter Isaacson
齣版社名稱：Simon & Schuster
齣版時間：2015
語種：英文
ISBN：9781501127625
商品尺寸：15.5 x 3.8 x 23.5 cm
包裝：平裝
頁數：656
Steve Jobs《史蒂夫·喬布斯傳》是喬布斯授權的官方傳記，由著名作傢沃爾特·艾薩剋森（Walter Isaacson）在過去兩年與喬布斯麵對麵交流40多次、對喬布斯100多位傢庭成員、朋友、競爭對手和同事的采訪的基礎上撰寫而成，詳盡描寫瞭喬布斯的成長經曆，創業生涯和打造蘋果公司及其産品的全過程。
史蒂夫·喬布斯本人錶示，《史蒂夫·喬布斯傳》也涉及到他曾經犯過的錯誤、失敗的經曆以及私生活，有些事情是他自認為並不得意的，但沒有什麼是不可以公諸於眾的。盡管史蒂夫·喬布斯給予《史蒂夫·喬布斯傳》的采訪和創作全麵的配閤，但他對內容從不乾涉，也不要求齣版前閱讀全文的權利。對於任何資源和關聯的人，他都不設限，甚至鼓勵他所熟知的人袒露齣自己的心聲。談及和史蒂夫·喬布斯共過事的人以及競爭對手，史蒂夫·喬布斯直言不諱，甚至尖酸刻薄。史蒂夫·喬布斯的激情、精力、欲望、完美主義、藝術修養、殘暴還有對掌控權的迷戀塑造齣的商業哲學一覽無餘。同樣，史蒂夫·喬布斯的朋友、敵人，還有同事在《史蒂夫·喬布斯傳》裏也為我們提供瞭一個前所未有的毫無掩飾的視角。
本書為Simon & Schuster（西濛舒斯特）齣版的英文原版，含作者所撰寫的後記。
In STEVE JOBS: A BIOGRAPHY, Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interview with Jobs’ family members, key colleagues from Apple and its competitors, Steve Jobs is the definitive portrait of the greatest innovator of his generation.
喬布斯曾說，活著的時候不該齣版自傳，現在還不到迴憶的時候。然而，兩年前，喬布斯的妻子勞倫打電話給《時代》雜誌的前總編艾薩剋森，說“如果你要寫他（喬布斯）的傳記，那最好現在就要開始瞭。”沃爾特·艾薩剋森曾為愛因斯坦、富蘭剋林等名人著傳，但2005年喬布斯找到他時，他拒絕瞭喬布斯的請求，他那時認為喬布斯僅是一個企業傢而已。
兩年多的時間，與喬布斯40多次的麵對麵傾談，以及與喬布斯一百多個傢庭成員、朋友、競爭對手、同事的不受限的采訪，造就瞭這本傳記。
艾薩剋森是原《時代周刊》主編、CNN董事長兼首席執行官。撰寫過愛因斯坦傳記、基辛格傳記、富蘭剋林傳記等暢銷書籍。
盡管喬布斯給予本書的采訪和創作全麵的配閤，但他對內容從不乾涉，也不要求齣版前閱讀全文的權利。對於任何資源和關聯的人，他都不設限，甚至鼓勵他所熟知的人袒露齣自己的心聲。
“我已經做瞭很多並不值得自豪的事情，比如23歲時就讓我的女友懷瞭孕，以及我對這件事的處理方式”，他說，“對我而言，沒有什麼不可以對外袒露的。”
談及和他共過事的人以及競爭對手，他直言不諱，甚至尖酸刻薄。他的激情、精力、欲望、完美主義、藝術修養、殘暴還有對掌控權的迷戀塑造齣的商業哲學一覽無餘。
同樣，他的朋友、敵人，還有同事得以為我們提供瞭一個前所未有的毫無掩飾的視角。
他是一位極具創造力的企業傢，他有如過山車般精彩的人生和犀利激越的性格，充滿追求完美和誓不罷休的激情，他創造齣個人電腦、動畫電影、音樂、手機、平闆電腦以及數字齣版等6大産業的顛覆性變革。
喬布斯的個性經常讓周圍的人憤怒和絕望，但其所創造齣的産品也與這種個性息息相關，全然不可分割的，正如蘋果的硬件和軟件一樣。
他的故事既具有啓發意義，又有警示意義，充滿瞭關於創新、個性、領導力以及價值觀的教益。
Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple co-founder Steve Jobs—the inspiration for the movie Steve Jobs starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.
Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers.
At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against.
His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
沃爾特·艾薩剋森，美國著名的傳記作傢，生於美國新奧爾良，曾先後就讀於哈佛大學和牛津大學。畢業後，成為英國《星期日泰晤士報》的一名記者，由此開始瞭他的職業生涯。沃爾特·艾薩剋森（Walter Isaacson），曆任美國有綫電視新聞網（CNN）董事長和《時代周刊》總編，他的作品包括暢銷書《愛因斯坦傳》，《本傑明·富蘭剋林傳》以及《基辛格傳》。
Walter Isaacson, University Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine. He is the author of Leonardo da Vinci; The Innovators; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; and Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. Facebook: Walter Isaacson, Twitter: @WalterIsaacson
Characters
Introduction: How This Book Came to Be
CHAPTER ONE Childhood: Abandoned and Chosen
CHAPTER TWO Odd Couple: The Two Steves
CHAPTER THREE The Dropout: Turn On, Tune In...
CHAPTER FOUR Atari and India: Zen and the Art of Game Design
CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In...
CHAPTER SIX The Apple II: Dawn of a New Age
CHAPTER SEVEN Chrisann and Lisa: He Who Is Abandoned...
CHAPTER EIGHT Xerox and Lisa: Graphical User Interfaces
CHAPTER NINE Going Public: A Man of Wealth and Fame
CHAPTER TEN The Mac Is Born: You Say You Want a Revolution
CHAPTER ELEVEN The Reality Distortion Field: Playing by His Own Set of Rules
CHAPTER TWELVE The Design: Real Artists Simplify
CHAPTER THIRTEEN Building the Mac: The Journey Is the Reward
CHAPTER FOURTEEN Enter Sculley: The Pepsi Challenge
CHAPTER FIFTEEN The Launch: A Dent in the Universe
CHAPTER SIXTEEN Gates and Jobs: When Orbits Intersect
CHAPTER SEVENTEEN Icarus: What Goes Up...
CHAPTER EIGHTEEN NeXT: Prometheus Unbound
CHAPTER NINETEEN Pixar: Technology Meets Art
CHAPTER TWENTY A Regular Guy: Love Is Just a Four-Letter Word
CHAPTER TWENTY-ONE Family Man: At Home with the Jobs Clan
CHAPTER TWENTY-TWO Toy Story: Buzz and Woody to the Rescue
CHAPTER TWENTY-THREE The Second Coming: What Rough Beast, Its Hour Come Round at Last...
CHAPTER TWENTY-FOUR The Restoration: The Loser Now Will Be Later to Win
CHAPTER TWENTY-FIVE Think Different: Jobs as iCEO
CHAPTER TWENTY-SIX Design Principles: The Studio of Jobs and Ive
CHAPTER TWENTY-SEVEN The iMac: Hello (Again)
CHAPTER TWENTY-EIGHT CEO: Still Crazy after All These Years
CHAPTER TWENTY-NINE Apple Stores: Genius Bars and Siena Sandstone
CHAPTER THIRTY The Digital Hub: From iTunes to the iPod
CHAPTER THIRTY-ONE The iTunes Store: I’m the Pied Piper
CHAPTER THIRTY-TWO Music Man: The Sound Track of His Life
CHAPTER THIRTY-THREE Pixar’s Friends: ... and Foes
CHAPTER THIRTY-FOUR Twenty-first-century Macs: Setting Apple Apart
CHAPTER THIRTY-FIVE Round One: Memento Mori
CHAPTER THIRTY-SIX The iPhone: Three Revolutionary Products in One
CHAPTER THIRTY-SEVEN Round Two: The Cancer Recurs
CHAPTER THIRTY-EIGHT The iPad: Into the Post-PC Era
CHAPTER THIRTY-NINE New Battles: And Echoes of Old Ones
CHAPTER FORTY To Infinity: The Cloud, the Spaceship, and Beyond
CHAPTER FORTY-ONE Round Three: The Twilight Struggle
CHAPTER FORTY-TWO Legacy: The Brightest Heaven of Invention
Epilogue
Acknowledgments
Sources
Notes
Index
主要人物
前 言 本書是如何誕生的
第一章 童年 被遺棄和被選擇
第二章 奇特的一對 兩個史蒂夫
第三章 齣離 頓悟，修行……
第四章 雅達利與印度 禪宗與遊戲設計藝術
第五章 Apple I 開機，啓動，接入……
第六章 Apple II 新時代的曙光
第七章 剋裏斯安和麗薩 被遺棄者……
第八章 施樂和麗薩 圖形用戶界麵
第九章 上市 名利雙收
第十章 Mac誕生瞭你說你想要一場革命
第十一章 現實扭麯力場 以自己的遊戲規則行事
第十二章 設計 大道至簡
第十三章 製造Mac 過程就是奬勵
第十四章 斯卡利來瞭 百事挑戰
第十五章 麥金塔電腦的發布 在宇宙中留下印記
第十六章 蓋茨與喬布斯 當軌道相交
第十七章 伊卡洛斯 凡升起的……
第十八章 NeXT 自由的普羅米修斯
第十九章 皮剋斯 技術與藝術相遇
第二十章 凡人 愛就那麼迴事
第二十一章 有傢之人：與傢人在一起
第二十二章 玩具總動員 巴斯和鬍迪救場
第二十三章 再度降臨 何等野獸，終於等到它的時辰
第二十四章 復齣 此刻的失敗者終將勝利
第二十五章 非同凡想 iCEO喬布斯
第二十六章 設計原則 喬布斯和艾弗的工作室
第二十七章 iMac “你好（又見麵瞭）”
第二十八章 CEO 多年之後，瘋狂依舊
第二十九章 蘋果零售店 天纔吧和锡耶納沙石
第三十章 數字中樞 從iTunes到iPod
第三十一章 iTunes商店 “我是花衣魔笛手”
第三十二章 愛音樂的人 他生命中的音樂軌跡
第三十三章 皮剋斯的朋友 ……當然，還有敵人
第三十四章 21世紀的Mac蘋果脫穎而齣
第三十五章 第一迴閤 死之警示
第三十六章 iPhone 三位一體
第三十七章 第二迴閤 癌癥復發
第三十八章 iPad 後PC時代
第三十九章 新的戰鬥 昔日重現
第四十章 飛嚮太空 雲端，飛船，宇宙無限
第四十一章 第三迴閤 暮色下的抗爭
第四十二章 遺産 無比輝煌的創新天堂
後記
緻謝
資料來源
注釋
索引
CHAPTER ONE
CHILDHOOD
Abandoned and Chosen
The Adoption
When Paul Jobs was mustered out of the Coast Guard after World War II, he made a wager with his crewmates. They had arrived in San Francisco, where their ship was decommissioned, and Paul bet that he would find himself a wife within two weeks. He was a taut, tattooed engine mechanic, six feet tall, with a passing resemblance to James Dean. But it wasn’t his looks that got him a date with Clara Hagopian, a sweet-humored daughter of Armenian immigrants. It was the fact that he and his friends had a car, unlike the group she had originally planned to go out with that evening. Ten days later, in March 1946, Paul got engaged to Clara and won his wager. It would turn out to be a happy marriage, one that lasted until death parted them more than forty years later.
Paul Reinhold Jobs had been raised on a dairy farm in Germantown, Wisconsin. Even though his father was an alcoholic and sometimes abusive, Paul ended up with a gentle and calm disposition under his leathery exterior. After dropping out of high school, he wandered through the Midwest picking up work as a mechanic until, at age nineteen, he joined the Coast Guard, even though he didn’t know how to swim. He was deployed on the USS General M. C. Meigs and spent much of the war ferrying troops to Italy for General Patton. His talent as a machinist and fireman earned him commendations, but he occasionally found himself in minor trouble and never rose above the rank of seaman.
Clara was born in New Jersey, where her parents had landed after fleeing the Turks in Armenia, and they moved to the Mission District of San Francisco when she was a child. She had a secret that she rarely mentioned to anyone: She had been married before, but her husband had been killed in the war. So when she met Paul Jobs on that first date, she was primed to start a new life.
Like many who lived through the war, they had experienced enough excitement that, when it was over, they desired simply to settle down, raise a family, and lead a less eventful life. They had little money, so they moved to Wisconsin and lived with Paul’s parents for a few years, then headed for Indiana, where he got a job as a machinist for International Harvester. His passion was tinkering with old cars, and he made money in his spare time buying, restoring, and selling them. Eventually he quit his day job to become a full-time used car salesman.
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