具體描述
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
用戶評價
##Very thought-provoking need a business card 提問式 圖片式 思維引導式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...
評分 評分##都是些看上去很妙的話
評分 評分 評分##現代人忙忙碌碌心情浮躁，很難得會靜得下心去讀長篇大論。這本書短小精乾，剛好符閤現代人這種心態的需要。不得不說作者作為資深廣告人連寫書也深得“client"的心理，不失為一種周到的考慮。 邊讀書邊寫筆記和隨想，一個多小時也讀完瞭，可見這本書有多麼精簡。沒有一句廢話。...
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