具體描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
用戶評價
##全本書的價值其實隻看最後一章就夠瞭：在信息快速發展和不可預知的當今世界，僅僅依靠企業內部流程的優化和提升無法保持持久的發展和競爭力。隻有專注於産品和用戶，深入用戶研究及情景、意境等研究，並提煉齣産品原則應用於産品，並可用敏捷的方法，來保障産品的快速迭代和原...
評分##書比較薄，內容還算不錯，就是一些地方的翻譯不是很白話，讓人不易讀懂。 書中重點強調瞭設計要作為公司戰略，設計要以用戶體驗為主。 感覺本書主要講瞭理念，實操和實例較少，不易執行和操作。到是適閤開拓思路，拓展視野，其中柯達和蘋果的例子較多，也較有代錶性，值得看看...
評分##外國人寫的書，邏輯思維方式和大綱完全不遵循中國人思維，不過看後用Mindject進行整理，發覺還是有些料的。 核心：企業競爭力是用戶需求研究、設計、敏捷的技術開發。 圍繞核心進行闡述，其中不乏綿羊理論、同理心、人因、經濟理性人、定性分析、定量分析、評估式研究與生産式...
評分##Saw in Continuum...
評分 評分##這是一本自我讀瞭[Don't make me think]之後，又讓我心情有點沸騰的書。可能是譯者與我同為射手座的關係。它讓我從他的譯文中我找到瞭共鳴。 此書從不同角度討論瞭用戶體驗對於設計的重要性。而用戶是由各色各樣具有不同特質的人構成，他們不但具有形形色色的標簽，而且他們也...
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