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內容簡介

劍橋商務英語證書(BEc)考試是一種全新的實用型考試，側重考察真實工作環境中的英語交流能力，專為廣大商務英語學習者量身定做，獲得全球眾多教育機構及企業的認可，並將其作為入學考試或招聘錄用的英語語言水平要求。
《新編劍橋商務英語教師用書》增加瞭學生用書中由於篇幅限製無法保留的部分內容，如詳細的教學筆記、習題答案、聽力文字材料和進一步的學習參考；還提供瞭內容高度凝練、充滿趣味而且可以模仿的學習活動，是職場新人和廣大師生們最理想的選擇。

內頁插圖

目錄

MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
Photocopiable activities
Photocopiable ctivities notes
Workbook answer key

精彩書摘

4. 1 Listening script
SarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique thats called relationship selling. In other words,we spend a lot of time getting to know each prospectsindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewhos going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestId much prefer to be doing that than using some hard-selltechnique to push something I dont really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, its allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so its difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, whos generally a buyer for a chain of stores. Youdbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like Whats yourmost popular product？ - I move in and close the sale bydiscussing quantities required, special delivery arrangements,favourable payment terms, things that make them feel theyregetting added value...

前言/序言

新編劍橋商務英語教師用書（高級）（第3版）（附MP3光盤1張） [Success With Bec Teachers Book Higher] 下載 mobi epub pdf txt 電子書

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送貨速度快，圖書正品！

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價格便宜還送貨上門，有瞭京東後，生活簡直太方便瞭

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準備考試用的，學習中，學生總數部分字體太小

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商品不錯，隻是有點小貴！

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為考試買的書贊一個。

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太給力瞭，謝謝，希望能幫我一臂之力

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書是正版，下次還來。

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質量不錯，很好

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多年以後，他推齣瞭一支為留守兒童演唱的新歌：《以愛之名》，再度感動無數人。

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