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内容简介

剑桥商务英语证书(BEc)考试是一种全新的实用型考试，侧重考察真实工作环境中的英语交流能力，专为广大商务英语学习者量身定做，获得全球众多教育机构及企业的认可，并将其作为入学考试或招聘录用的英语语言水平要求。
《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容，如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考；还提供了内容高度凝练、充满趣味而且可以模仿的学习活动，是职场新人和广大师生们最理想的选择。

内页插图

目录

MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
Photocopiable activities
Photocopiable ctivities notes
Workbook answer key

精彩书摘

4. 1 Listening script
SarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique thats called relationship selling. In other words,we spend a lot of time getting to know each prospectsindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewhos going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestId much prefer to be doing that than using some hard-selltechnique to push something I dont really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, its allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so its difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, whos generally a buyer for a chain of stores. Youdbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like Whats yourmost popular product？ - I move in and close the sale bydiscussing quantities required, special delivery arrangements,favourable payment terms, things that make them feel theyregetting added value...

前言/序言

新编剑桥商务英语教师用书（高级）（第3版）（附MP3光盘1张） [Success With Bec Teachers Book Higher] 电子书 下载 mobi epub pdf txt

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对于没有老师解读自学的人来说，这本书还是非常必要的。

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很好的的商务英语学习辅导材料，对学习商务英语有很好帮助

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经典的剑桥商务英语，买了全套BEC书籍，准备2018大干一场！

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送货速度快，图书正品！

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京东送货速度非常快 希望对自己学习有帮助

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京东送货速度非常快 希望对自己学习有帮助

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多年以后，他推出了一支为留守儿童演唱的新歌：《以爱之名》，再度感动无数人。

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名也报了，书也买了，该上车了…

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针对BEC考试，也适用商务英语各个环境。原本买这本书是为了书上的答案，后来发现除了答案还有很多可以看。排版设计的也很好，每页都有学生用书的影印再现，虽然字体很小。所以，如果不怕看起来费事，可以边看书上小字部分学生用书的内容再对照下面的答案学习。 纸制也很不错，看起来很厚，拿起来很轻。书上还配了一个光盘，包装较好，也没有破损。

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