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內容簡介

　　這是一本經典的高級研究方法教材。兩位作者分彆用幾十年的時間從事心理學教學和研究工作，其研究重心又集中在心理學研究方法和數據分析方麵。他們在這方麵進行瞭深入鑽研和分析，並結齣瞭豐碩的成果，共同閤作齣版瞭多本關於研究方法和數據分析的著作。
　　《行為研究綱要：方法與數據分析（英文注釋版）（第3版）》這本著作的前半部分著重於研究方法的論述，涉及基礎概念和基本倫理、因變量的操作和測量以及研究設計的邏輯；後半部分著重於描述高級統計過程，包括四個部分：數據分析基礎、單因素設計、因素設計以及數據分析的其他問題。附錄中還包括書中用到的公式、常用統計圖錶、術語及參考文獻。
　　《行為研究綱要：方法與數據分析（英文注釋版）（第3版）》是心理學、社會學、人類學、傳播學、教育學、商學、統計學、市場營銷學等多個學科領域的教師、學者和學生從事教學和研究工作所必備的一本工具書。

作者簡介

Robert Rosenthal is Distinguished　Professor at the University of California　at Riverside and Edgar Pierce Professor　of Psychology, Emeritus, Harvard University.　His research has centered for some　50 years on the role of the self-fulfi lling　prophecy in everyday life and in laboratory　situations. Special interests include the　effects of teachers’ expectations on students’performance, the effects of experimenters’expectations on the results of　their research, and the effects of clinicians’expectations on their patients’mental and physical health. He also has　strong interests in sources of artifact in　behavioral research and in various quantitative procedures. In the realm of data analysis,　his special interests are in experimental design and analysis, contrast analysis,　and meta-analysis. His most recent books and articles are about these areas of data　analysis and about the nature of nonverbal communication in teacher-student, doctorpatient,　manager-employee, judge-jury, and psychotherapist-client interaction. He has　been Co-Chair of the Task Force on Statistical Inference of the American Psychological　Association and has served as Chair of the Research Committee of the Bayer　Institute for Health Care Communication. He was a co-recipient of two behavioral　science awards of the American Association for the Advancement of Science (1960,1993) and recipient of the James McKeen Cattell Award of the American Psychological　Society, the Distinguished Scientist Award of the Society of Experimental　Social Psychology, the Samuel J. Messick Distinguished Scientifi c Contributions　Award of the APA’s Division 5—Evaluation, Measurement, and Statistics, and the　APA’s Distinguished Scientifi c Award for Applications of Psychology.

Ralph L. Rosnow is Thaddeus Bolton Professor Emeritus at Temple University, where he taught for 34 years and directed the graduate program in social and organizational psychology. He has also taught research methods at Boston University and Harvard University and does consulting on research and data analysis. The overarching theme of his scholarly work concerns how people make sense of, and impose meaning on,their experiential world, called the “will to meaning” by Viktor Frankl. Rosnow has explored aspects of this construct in research and theory within the framework of contextualism, the psychology of rumor and gossip, attitude and social cognition, the structure of interpersonal acumen, artifacts and ethical dilemmas in human research,and the statistical justifi cation of scientifi c conclusions. He has authored and coauthored many articles and books on these topics and, with Mimi Rosnow, coauthored Writing Papers in Psychology, a popular writing manual now in its seventh edition (published by Thomson Wadsworth, 2006). He has served on the editorial boards of journals and encyclopedias, was coeditor (with R. E. Lana) of the Reconstruction of Society Series published by Oxford University Press, and chaired the APA’s Committee on Standards in Research. He is a fellow of the American Association for the Advancement of Science, the APA, and the Association for Psychological Science, received the Society of General Psychology’s George A. Miller Award, and was recently honored with a Festschrift book edited by D. A. Hantula, Advances in Social and Organizational Psychology

Rosenthal and Rosnow have also collaborated on other books on research methods and data analysis, including Artifact in Behavioral Research (Academic Press, 1969);The Volunteer Subject (Wiley, 1975); Primer of Methods for the Behavioral Sciences(Wiley, 1975); Understanding Behavioral Science: Research Methods for Research Consumers (McGraw-Hill, 1984); Contrast Analysis: Focused Comparisons in the Analysis of Variance (Cambridge University Press, 1985); People Studying People: Artifacts and Ethics in Behavioral Research (W. H. Freeman, 1997); (with D. B. Rubin)Contrasts and Effect Sizes in Behavioral Research: A Correlational Approach (Cambridge University Press, 2000); and Beginning Behavioral Research: A Conceptual
Primer (6 th ed., Pearson/PrenticeHall, 2008).

目錄

第一編 概念與倫理基礎
第1章 行為研究的精神
第2章 探索與辯護的環境
第3章 倫理問題、道德兩難問題與指導方針
第二編 因變量的可操作化和可測量化
第4章 測量信度和效度
第5章 觀察、判斷和復閤變量
第6章 問捲法、訪談法和日誌法
第三編 研究設計的邏輯
第7章 隨機控製的實驗和因果推論
第8章 非隨機化研究與函數關係
第9章 隨機與非隨機抽取樣本
第四編 數據分析的基本原理
第10章 描述、展示以及探究數據
第11章 相關關係
第12章 統計檢驗力與效應值
第五編 單因素設計
第13章 用t 檢驗比較均值
第14章 方差分析與F 檢驗
第15章 單因素對比分析
第六編 因素設計
第16章 多因素方差分析
第17章 方差分析中的交互作用
第18章 重復測量方差分析
第七編 數據分析的補充問題
第19章 顯著性檢驗和列聯錶分析
第20章 多元數據分析
第21章 元分析：研究結果的比較和綜閤
第八編 附錄
詳細目錄
PART I CONCEPTUAL AND ETHICAL　FOUNDATIONS
Chapter The Spirit of Behavioral Research
Science and the Search for Knowledge
What Do Behavioral Researchers Really Know?
Social Constructionism
Contextualism/Perspectivism
Evolutionary Epistemology
Peirce’s Four Ways of Knowing
Rhetoric, Perceptibility, and Aesthetics
Limitations of the Four Supports of Conviction
Behavioral Research Defi ned
Three Broad Research Orientations
The Descriptive Research Orientation
The Relational Research Orientation
The Experimental Research Orientation
Empirical Principles as Probabilistic Assertions
Orienting Habits of Good Scientifi c Practice
Chapter Contexts of Discovery and Justifi cation
Inspiration and Explanation
Theories and Hypotheses
Sources of Inspiration and Insight
Serendipity in Behavioral Research
Molding Ideas Into Working Hypotheses
Positivism, Falsifi cationism, and Conventionalism
Type I and Type II Decision Errors
Statistical Signifi cance and the Effect Size
Two Families of Effect Sizes
Interval Estimates Around Effect Sizes
Summing Up
Chapter Ethical Considerations, Dilemmas,and Guidelines
Puzzles and Problems
A Delicate Balancing Act
Historical Context of the American Psychological Association Code
The Belmont Report, Federal Regulations, and the Institutional
Review Board
Principle I: Respect for Persons and Their Autonomy
Principle II: Benefi cence and Nonmalefi cence
Principle III: Justice
Principle IV: Trust
Principle V: Fidelity and Scientifi c Integrity
Costs, Utilities, and Institutional Review Boards
Scientifi c and Societal Responsibilities
PART II OPERATIONALIZATION AND MEASUREMENT　OF DEPENDENT VARIABLES
Chapter Reliability and Validity of Measurements
Random and Systematic Error
Assessing Stability and Equivalence
Internal-Consistency Reliability and Spearman-Brown
KR20 and Cronbach’s Alpha
Effective Reliability of Judges
Effective Cost of Judges
Effective Cost of Items
Interrater Agreement and Reliability
Cohen’s Kappa
Replication in Research
Validity Criteria in Assessment
Convergent and Discriminant Validity
Test Validity, Practical Utility, and the Taylor-Russell Tables
Relationship of Validity to Reliability
Chapter Observations, Judgments, and　Composite Variables
Observing, Classifying, and Evaluating
Observing While Participating
Maximizing Credibility and Serendipity
Organizing and Sense-Making in Ethnographic Research
Interpreter and Observer Biases
Unobtrusive Observations and Nonreactive Measurements
Selecting the Most Appropriate Judges
Choosing the Number of Response Alternatives
Effects of Guessing and Omissions on Accuracy
Intrinsic Factors and the Level of Accuracy
Applications of Categorical Judgments
Category Scales and Rating Scales
Numerical, Graphic, and Magnitude Ratings
Rating Biases and Their Control
Bipolar Versus Unipolar Scales
Forming Composite Variables
Forming Multiple Composites
Quantifying the Clarity of Composites
Chapter Questionnaires, Interviews, and Diaries
Concerns About Self-Report Data
Open-Ended Versus Structured Items
Critical Incident Technique
Stages in Developing Interview Protocols
Research Interviews by Telephone
Developing Research Questionnaires
Defensiveness, Inconsistency, and Yea-Saying
Cross-Cultural Questionnaire and Interview Research
One-Dimensional and Multidimensional Attitude Scales
Semantic Differentials for Attitudinal Meaning
Q-Sorts for Subjectivity Ratings
行為研究綱要：方法與數據分析（英文注釋版）（第3版） 下載 mobi epub pdf txt 電子書

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第19章 顯著性檢驗和列聯錶分析

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第9章 隨機與非隨機抽取樣本

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教科書來的，得仔細研究

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第1章 行為研究的精神

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