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內容簡介

Is the ability to creatively tackle problems innate or can it be learned? Like most human traits, both answers are correct. Some people are inherently more innovative than others. But, just like maths, or writing, everyone can improve with practice.

Tina Seelig, PhD teaches creativity every day in her courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently asserts that not only can creativity be taught but that there are a clear set of tools, skills and approaches that can unlock anyone's creative potential. In InGenius, Seelig reminds us that creativity is not just something that you think about - it is something that you do. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life. Creative solutions are required because the status quo is never good enough, and our goal should always be to push beyond the limits of what seems possible.

Great ideas are needed to solve all the problems we face and to enrich our lives. Whether it is in the conference room, classroom or kitchen, new ideas open up a world of wonderful possibilities. With the tools presented in this remarkable book, we will learn how to pull out all stops to take on the challenges, big and small, that come our way, and to see that every word, every idea, and every moment provides an opportunity for creativity that will enhance our lives.

InGenius is filled with concepts, tools, techniques and stories that reveal ways you can increase your creativity quotient, and that of your groups and organizations. The first half of the book focuses on the inside out - what you can personally do to increase your own creative aptitude and attitude. The second half deals with the outside in - how you can change the local and cultural environment to increase the creativity quotient of your community. InGenius reveals one of the great truths about ideas: it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.
——This text refers to the Paperback edition.

作者簡介

Tina Seelig has a Ph.D. in neuroscience from Stanford University Medical School.

She is the executive director of the Stanford Technology Ventures Program, the director of the National Center for Engineering Pathways to Innovation, and is the author of the international bestseller What I Wish I Knew When I Was 20. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education.

精彩書評

“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click )“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies.

Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations )“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual )In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate )Tina has shattered the misconception that you can’t increase creativity.

In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple )Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation )

“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO )“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule )“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin )“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald )“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” (Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries )“inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” (Fortune Magazine )Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. (Library Journal )

前言/序言

InGenius: A Crash Course on Creativity[天纔訓練：創造力速成課] [精裝] 下載 mobi epub pdf txt 電子書

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