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內容簡介

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

作者簡介

Geoffrey Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

精彩書評

Praise for Previous Editions of Crossing the Chasm:
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

前言/序言

Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

好書，可以一看

評分☆☆☆☆☆

好書，內容毋庸置疑，逾越鴻溝，經典之作

評分☆☆☆☆☆

東西很好用，京東的物流很快

評分☆☆☆☆☆

入職前趕緊買來看一蛤

評分☆☆☆☆☆

很好開始讀瞭

評分☆☆☆☆☆

好書

評分☆☆☆☆☆

還不錯的一本書，因為中譯本缺貨，隻好原版瞭

評分☆☆☆☆☆

書不錯、平裝的、印刷質量還可以瞭。正在看

評分☆☆☆☆☆

好書，但是送貨太慢瞭，等瞭大半個月

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