Chapter 1 跨境电子商务概述 Text A What Is E-commerce 1 Text B Speeding-up Cross-border E-commerce in China 21 Chapter 2 跨境电子商务平台 Text A AliExpress Platform 25 Text B Amazon Platform (Expanded Reading) 35 Chapter 3 信息发布 Text A How to Write a Product Press Release 37 Text B HUAWEI Mate 9 52 Chapter 4 询盘、报盘和还盘 Text A What’s the difference between offers and counter offer 55 Text B Firm Offer (Expanded Reading) 69 Chapter 5 电子商务付款和纠纷 Text A E-commerce Payment System 73 Text B Online Dispute Resolution (Expanded Reading) 88 Chapter 6 建立业务关系 Text A Business Relations 93 Text B The Importance of Loyalty and Trust in a Business 107 Chapter 7 客户国的风俗习惯 Text A Public Holidays in Russia 111 Text B Christmas in Russia 123 Chapter 8 商务信函 Text A How to Write a Business Letter 125 Text B Composing the Body 142