基本信息
书名:男人 女人经济学
定价:25.00元
作者:
出版社:中国发展出版社
出版日期:
ISBN:9787802342682
字数:
页码:
版次:1
装帧:
开本:
商品重量:0.200kg
编辑推荐
爱情是男人生活之乐趣,女人生命之所系,是人生*珍贵的稀缺资源。那么,谁能给你爱情的稀缺资源?爱情就像一棵树,如果你只是依偎在树阴下寻找安宁,却不对它的生长付出劳作。那么,你的爱情之树能长青吗?你喜欢的人不喜欢你,喜欢你的人你却不喜欢,这种矛盾将导致爱之失效。那么,面对情感,是向左走,还是向右走?爱情如蜜,可是有一天你面对爱情的边际效用递减——面对时间冲淡的激情,你会做何反应?恋爱就像放风筝,集中精力放一只是*好的。当你看到另一只漂亮的风筝时,你会不会动心?本书以男人的视角,试图找到爱情与经济学的平衡点。
内容提要
关于经济学。它源远流长,其学问博大精深,是一门使人幸福的艺术。19世纪的经济学家马歇尔在他的《经济学原理》中就写道:“经济学是一门研究人类一般事务的学问。”近年来,经济学的发展逐渐从科学殿堂走进市场,走向我们身边。早在上世纪的80年代,1992年诺贝尔经济学奖获得者——美国的经济学家加里·贝克尔就将微观经济学分析领域扩展到包括非市场行为在内的人类行为和人类相互关系的广阔领域,包括现实生活中的重点领域——爱情和婚姻,如他的著作《家庭论》。
关于情感经济学,在主流经济学界,并没有也不会存在情感经济学这个学派。但并不能否认它的合理性,可说属于通俗经济学的范畴。爱情作为人类的一般事务及日常行为,就给经济学提供了一个研究分析的平台和载体。也许有人会疑惑,经济学是理性的,而爱情偏于感性,它们之间的矛盾怎么可能使得两者能够结合在一起?我们别忘了,事物的特征总是相对而言的。经济学重于理性,但强调相对理性,爱情偏于感性,但也充满理性成分,它们之间存在着千丝万缕的联系。当我们理性地面对感性的爱情时,就有了情感经济学。所以它就是运用经济学的观点,研究及解释爱情之来源、爱情主体(男人与女人)之间的爱情现象、行为选择等等的科学。
目录
谁能给你爱情稀缺资源
什么让我们彼此吸引
何处安放的青春
初恋情怀
爱情如蜜,甜到忧伤
为爱劳作
是否遇上了你该遇到的那个人
爱情的买方市场与卖方市场
爱情的等价交换
像鱼水之爱一样有效
你的比较优势是什么
寻找那颗大的“麦穗”
萝卜青菜,各有所爱
“期货男人”与“现货男人”
信息不对称下的寻偶决策
怎样才能嫁个有钱人
男人如楼盘,女人如购房者
玫瑰骑士的诡计
为何自古红颜多薄命
女人真正想要的是什么
“合约情人”究竟能走多远
男人来自火星,女人来自金星
婚恋的互补性
爱情天平的两端
幸福与你的期望值有关
爱,何需炫耀
爱情的蝴蝶效应
情人眼中难容一粒沙
男人与女人的困境
热恋中的“智猪”
本是缘与分,相斗何太急
性别之战
一次只放一只风筝
她们是如何推断出自己丈夫不忠的
博弈的轮回
爱的代价
付出的爱收不回
爱情:高收益背后的高风险
谁榨取了爱情的剩余价值
爱情外部性
旧爱难忘
爱情因果论
爱情周期
完成一生的承诺
后记:别说爱情你无所谓
参考文献
作者介绍
文摘
序言
The weight of this book in my hands feels substantial, hinting at a depth of content that goes beyond superficial commentary. The title, "Men, Women, Economics," immediately sparks a cascade of thoughts about the intersection of psychology, sociology, and finance. My primary curiosity is whether this book will explore the inherent biological predispositions that might influence economic behavior between genders, or if it will focus more on the learned behaviors and societal constructs. I’m intrigued by the possibility of understanding how different societal expectations shape investment strategies, career aspirations, and even the willingness to negotiate for better salaries. Will it offer concrete examples of how these gendered economic patterns manifest in the workplace, in households, and in the broader market? I am hoping for a nuanced exploration that avoids simplistic generalizations and instead delves into the complexities and variations within each gender group. It would be fascinating to see if the book provides data-driven insights or perhaps compelling case studies that illustrate these economic divergences, ultimately offering readers a more informed perspective on the intricate relationship between gender and economic outcomes.
评分When I picked up this book, what immediately struck me was the sheer potential for a paradigm shift in how we view everyday economic interactions. The title itself, "Men, Women, Economics," is a bold statement that promises to dissect a topic often relegated to the abstract by directly linking it to the most fundamental human categories. My initial thought was, how much of our economic decision-making, both individually and collectively, is influenced by deeply ingrained societal notions of masculinity and femininity? I'm particularly curious about the psychological underpinnings. Does the book delve into how evolutionary psychology might play a role? Or is it more focused on the socio-cultural conditioning that shapes our financial behaviors, our risk appetites, our spending habits, and our long-term investment strategies? I’m eager to see if it sheds light on the invisible barriers or advantages that men and women might face in the economic arena. It's not just about income disparity; it's about the entire spectrum of economic engagement, from personal finance to career advancement and wealth creation. This book has the potential to be a real eye-opener, prompting a re-evaluation of many assumptions we hold about gender and money.
评分这本书的封面设计就很有意思,不是那种冷冰冰的学术感,而是带着一种生活化的质感,暖色调的运用让人感觉很亲切。我拿到这本书的时候,其实是被它的书名吸引的。“男人 女人 经济学”,这几个词放在一起,就勾起了我强烈的好奇心。我一直觉得经济学离我们很遥远,是那种在电视里听专家们讨论的术语,但当它和“男人”“女人”联系在一起,立刻就有了烟火气。我忍不住猜想,这本书会不会从一个全新的角度来解读我们在日常生活中的经济行为?比如,为什么在购物时,男女的决策模式会如此不同?为什么在家庭理财上,会有明显的性别差异?甚至,是不是社会对于性别角色的期待,也在潜移默化地影响着我们的经济选择和财富积累?我非常期待能在这本书里找到一些关于这些问题的解答,或者至少,能引发我更深入的思考。它给人的第一印象,就是一本能够拉近经济学与我们普通人之间距离的书,让人觉得“哦,原来经济学也可以这么有趣,这么贴近我的生活。”
评分这本书的纸张触感非常舒服,翻页的时候有一种很实在的感觉,不是那种容易反光的劣质纸。我喜欢这种用心做书的感觉,因为它暗示着内容本身可能也同样精心打磨。拿到书的时候,我的脑海里 immediately popped up a question: what kind of "economics" are we talking about here? Is it macroeconomics, microeconomics, behavioral economics, or something else entirely? And how does it relate to men and women? I'm not an economics major, so I'm hoping this book doesn't dive too deep into complex theories without proper explanation. I'm more interested in the practical applications, the real-world examples that can help me understand the economic forces shaping our lives, particularly as they manifest differently for men and women. For instance, how do societal expectations regarding careers, family responsibilities, and financial independence influence economic outcomes for each gender? I'm keen to explore whether this book offers actionable insights or simply presents observations. The cover art, while intriguing, doesn't offer much in the way of concrete clues, leaving the interpretation wide open.
评分This book’s spine has a satisfying firmness, suggesting it’s built to last, much like the enduring questions it might address. The title, "Men, Women, Economics," immediately conjures up a multitude of personal anecdotes and observations. I recall discussions with friends about the stark differences in how we approach budgeting, saving, and even impulse purchases. My immediate question upon seeing this title is: will this book validate these personal experiences with a solid theoretical framework, or will it challenge them by presenting entirely new perspectives? I’m hopeful for a blend of both. I’d love to see how economic principles are applied to understand the financial dynamics within relationships, the impact of gender roles on career trajectories and earning potential, and perhaps even the differing attitudes towards financial security and risk-taking. Is it a call to action, urging us to recognize and rectify economic imbalances, or is it a detached, analytical exploration? The ambiguity is compelling, and I anticipate a read that is both intellectually stimulating and personally resonant, perhaps offering a fresh lens through which to view my own financial journey and that of those around me.
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