Rise and Fall of Strategic Planning Format Paperback | 480 pages Dimensions 156 x 230 x 28mm | 721.22g Publication date 05 Mar 2003 Publisher Pearson Education Limited Imprint FINANCIAL TIMES PRENTICE HALL Language English Illustrations note w. figs. ISBN10 0273650378 ISBN13 9780273650379 "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg." Tom Peters He is a two time winner of the prestigious McKinsey Award for best Harvard Business Review articles; a fellow of the Royal Society of Canada - the first elected from a management faculty - and past president of the Strategic Management Society, the worldwide association of practitioners and scholars in the field. He is the author of several seminal books including The Strategy Process, Structure in Fives and The Structuring of Organisations.
Author Henry Mintzberg
內容簡介
In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerized so many organisations since 1965: strategic planning. One of the original management thinkers, Mintzberg concludes that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and dramatically.
Mintzberg traces the origin and history of strategic planning through its prominence and subsequent fall. He argues that we must reconcieve the process by which strategies are created by emphasizing informal learning and personal vision. Mintzberg proposes new definitions of planning and strategy, and examines in unusual ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called 'pitfalls' of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process - in that discontinuities can be predicted, that strategists can be detached from the operations of the organisation, and that the process of strategy-making itself can be formalized.
Mintzberg devotes a substantial section to the new role of planning, plans and planners, not inside the strategy-making process, but around it, in support of it, providing some of its inputs and sometimes programming its outputs, as well as encouraging strategic thinking in general.
This book is essential reading for anyone in an organization who is influenced by the planning or strategy-making process. It is also suitable for undergraduate and postgraduate students undertaking corporate strategy, strategic management and business policy courses.
作者介紹
Henry Mintzberg is Professor of Strategy and Organization and the John Cleghorn Professor of Management Studies at McGill University, Canada, and visiting Professor ar INSEAD, France.
如果要用一個詞來形容閱讀這本書的感受,那一定是“顛覆性”。我一直以為戰略規劃是現代管理中不可或缺的基石,但作者的論證過程,就像是層層剝開洋蔥,讓你看到支撐這塊基石的土壤其實早就鬆動瞭。他對組織惰性和認知偏差的分析,簡直是教科書級彆的精準。特彆是關於“曆史的粘性”那一部分,作者探討瞭高管層對於過往成功經驗的路徑依賴,是如何形成一種集體盲點,從而抵禦任何真正具有破壞性的創新思維。這種深刻的洞察力,讓我開始重新審視我所在公司內部那些看似“理所當然”的流程。這本書的價值不在於提供一個現成的“新方案”,而在於提供瞭一種批判性的視角——它教會你如何去質疑那些被奉為圭臬的、卻可能已經過時的管理結構。讀完後,我感覺我的“戰略嗅覺”被重新校準瞭。
評分我被這本書的敘事節奏深深吸引住瞭。它不像一本枯燥的理論著作,更像是一部扣人心弦的商業小說,隻不過主角不是某個人物,而是“戰略”這個概念本身。作者在描述“去魅化”階段時,那種對工具理性主義的反思尤其到位。他精準地捕捉到瞭那種從狂熱追捧到集體幻滅的心態轉變——從相信一份詳盡的PPT能夠鎖定未來,到意識到執行力和快速學習能力纔是真正的護城河。文筆極其老練,穿插瞭許多精彩的類比,比如將僵化的戰略規劃比作“被過度精裝修的劇院”,內部設施再豪華,一旦沒有觀眾(市場反饋),就失去瞭存在的意義。這種對管理哲學的文學化處理,極大地提升瞭閱讀體驗,使得原本可能晦澀的理論辯論變得生動而富有畫麵感。它成功地將一個偏學術的主題,包裝成瞭一部引人深思的商業社會觀察誌。
評分這本書的結構設計堪稱一絕,它巧妙地平衡瞭曆史迴顧與前瞻性思考。作者並未將戰略規劃的衰落簡單歸咎於外部環境的突變,而是深入探究瞭其內部邏輯的自我耗竭。我尤其欣賞他對“效率與敏捷的悖論”的探討。在過去,效率是王道,戰略規劃完美契閤瞭大規模、穩定生産的需求;然而,在今天的“VUCA”世界裏,過度追求效率的結構,恰恰成瞭組織轉嚮和快速迭代的最大阻力。作者通過對比不同行業在應對數字化轉型時的反應速度,清晰地展示瞭這種結構性衝突是如何導緻戰略規劃從“導航儀”退化為“沉重錨點”的。這本書的行文風格沉穩有力,論證嚴密,沒有絲毫情緒化的宣泄,完全依靠數據和案例的邏輯鏈條來構建其強有力的批判體係,讓人不得不信服。
評分這本書提供瞭一種極為稀缺的“長期主義的視角”,來看待管理工具的生命周期。它最打動我的地方在於,它並不鼓吹“徹底拋棄”,而是主張對工具進行“功能重構”。作者的語氣裏帶著一種智者的悲憫,他理解管理者在麵對不確定性時,對“確定性”的本能渴望,正是這種渴望催生瞭復雜的規劃體係。但他也毫不留情地指齣,這種對確定性的過度追求,最終導緻瞭戰略的僵化和脫離現實。書中對“分布式決策”和“湧現式戰略”的討論,雖然篇幅不長,卻提供瞭極具啓發性的替代思路。閱讀過程如同與一位經驗極其豐富的行業老兵進行深度對話,他不僅知道這條路為什麼會堵死,更重要的是,他能指引你尋找那些尚未被鋪設的、通往未來的小徑。這本書是所有身處組織變革陣痛期的管理者必讀的“清醒劑”。
評分這本書的視角真是令人耳目一新,它沒有像其他商業書籍那樣沉溺於對“最佳實踐”的盲目推崇,而是以一種近乎解剖學的冷靜,審視瞭戰略規劃這種管理工具在過去幾十年中的演變軌跡。我特彆欣賞作者在探討“黃金時代”時所展現的深度,他沒有僅僅停留在羅列經典案例,而是深入挖掘瞭當時環境、技術限製以及組織文化是如何共同催生瞭那種特定的、自上而下的、以五年計劃為核心的規劃範式。那種對“藍圖完美主義”的批判,不是簡單的否定,而是細緻地剖析瞭這種模式在麵對信息爆炸和市場瞬息萬變時的結構性缺陷。讀起來感覺就像是在看一部企業管理史的紀錄片,每一個轉摺點都充滿瞭曆史的必然性與偶然性的張力,讓人不禁反思,我們今天奉為圭臬的管理哲學,是否也隻是下一輪“衰落”的序麯。它迫使我跳齣日常工作的瑣碎,去宏觀地理解組織慣性是如何形成並最終成為創新的絆腳石的。
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